Area Manager in Columbia, South Carolina at A First Name Basis

A First Name Basis is one of the fastest-growing in-home care providers in the region, with 40+ offices across four states. We’re reimagining what it means to serve seniors and individuals with disabilities—by building strong caregiver careers, implementing smart clinical and scheduling systems, and ensuring compliance and care quality are never compromised.

We are seeking a motivated Area Manager to support X area. This is a full-time position that will be based out of our X office.

The Area Manager is the growth engine of their branch. Your mission is to scale your census, build a pipeline of outstanding caregivers, and deliver consistently high-quality care. You’ll lead the team, own the day-to-day operations, and be responsible for hitting ambitious targets around client growth, staffing, compliance, and service quality.

Responsibilities include but are not limited to:

• Drive client census growth by building referral relationships and ensuring service readiness
• Implement local marketing and outreach strategies in partnership with business development
• Monitor market dynamics and build a scalable caregiver workforce to meet demand
• Hire, coach, and develop high-performing Care Managers and branch staff
• Lead caregiver recruitment, onboarding, and retention strategies
• Foster a culture of performance, accountability, and compassion
• Manage the full client lifecycle—from quoting and intake to care planning and monitoring
• Ensure optimal staffing, scheduling, and daily coordination of field staff
• Track KPIs daily and resolve bottlenecks before they affect service
• Maintain strict adherence to Medicaid, HIPAA, and all state/federal regulations
• Conduct documentation audits, incident reviews, and field supervision
• Partner with corporate compliance and clinical teams to exceed quality standards
• Build and maintain relationships with referral sources (social workers, case managers, discharge planners)
• Represent the company at community events and in professional networks
• Ensure your branch has strong visibility and reputation in the market

Benefits:

• Competitive pay
• Medical, dental, vision benefits
• Cell phone reimbursement
• 401(k) with employer match
• PTO
• Sick time
• Paid company holidays
• Monthly performance bonuses

• 6+ years in healthcare operations, home care leadership, or branch management
• Proven track record of growing census and scaling service delivery
• Strong leadership, people management, and problem-solving skills
• Proficiency in scheduling, documentation systems, and compliance oversight
• Bachelor's degree preferred (Healthcare Admin, Social Work, Business, or similar)