Coordenação de Mídia Paga | RD Station in Brazil, Indiana at Jobgether

The role is responsible for leading the paid media strategy, developing high-performing teams, and ensuring that digital investments generate measurable business results through data, experimentation, and continuous optimization.

• Lead, develop, and support a team of paid media specialists through regular 1:1 meetings, feedback cycles, goal setting, and career development initiatives.
• Build a high-performance culture focused on autonomy, collaboration, continuous learning, and accountability for results.
• Define and execute acquisition strategies across different products, ensuring sustainable growth through paid channels.
• Connect media investments with key business indicators, including pipeline generation, revenue, efficiency, and overall business impact.
• Manage significant digital media budgets, making allocation decisions based on data analysis and return on investment.
• Improve measurement strategies, including tracking structures, attribution models, offline conversions, incrementality analysis, and Marketing Mix Modeling (MMM).
• Lead testing and experimentation initiatives to improve campaign performance and operational efficiency.
• Analyze campaign performance and identify opportunities for optimization and growth.
• Manage external partners, agencies, and suppliers when necessary.
• Promote the adoption of innovative technologies, including AI-based solutions for campaign optimization, automation, and insights generation.

The ideal candidate has strong experience leading paid media operations, managing teams, and driving acquisition strategies through data-driven marketing practices.

• Solid experience leading digital paid media operations in medium or large companies.
• Proven experience managing people, including feedback processes, career development, 1:1 meetings, and high-performance team building.
• Experience managing significant digital media investments, including recurring monthly budgets above R$1 million.
• Strong knowledge of paid media platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, or similar tools.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), attribution models, offline conversions, and marketing measurement strategies.
• Experience using analytics and dashboard tools such as Excel, Looker Studio, Power BI, or Tableau.
• Strategic understanding of customer acquisition journeys and the relationship between media, product, and business growth.
• Strong analytical mindset with the ability to translate data into strategic decisions.
• Excellent communication and collaboration skills across multidisciplinary teams.

Nice-to-have qualifications:

• Certifications in Google Ads, Google Analytics (GA4), Meta Blueprint, or similar platforms.
• Experience working in SaaS, technology, e-commerce, or high-growth digital businesses.
• Knowledge of Marketing Mix Modeling (MMM), incrementality methodologies, and advanced attribution models.
• Experience with programmatic media and DSP platforms.
• Experience applying AI solutions to campaign optimization, insight generation, or process automation.
• Active participation in marketing communities through events, articles, mentoring, open-source initiatives, or knowledge-sharing activities.

• Opportunity to lead a strategic marketing function with significant business impact.
• Flexible work environment.
• Comprehensive well-being initiatives supporting emotional, financial, physical, occupational, and social health.
• Inclusive workplace culture focused on diversity, belonging, and equal opportunities.
• Professional development opportunities and continuous learning initiatives.
• Access to tools and resources that support career growth.
• Opportunity to work with innovative technologies, including AI-driven solutions.
• Collaborative environment with opportunities to share knowledge and influence business evolution.