Digital Marketing Manager in Newburyport, Massachusetts at Institution for Savings

The Digital Marketing Manager is responsible for developing and executing digital marketing strategies to promote the Bank's products, services, and brand image online as well as lend support to other key areas of the Bank’s marketing efforts. This role involves managing various digital channels including email, social media, content marketing, and paid advertising, as well as assisting in the development of marketing strategies and performance reporting.

Key Responsibilities:

• Assist in the planning, execution, and optimization of digital marketing campaigns across web, email, SEO/SEM, and social media platforms
• Support SEO and SEM efforts including keyword research, meta-tag optimization, and paid ad campaigns (Google Ads, Meta Ads, etc.)
• Create high-quality and visually appealing content (e.g., graphics, infographics, videos, website elements) for digital platforms, ensuring brand consistency and engagement.
• Maintain and update content on the Bank's website, collaborating with SVP Marketing and VP Community Relations to optimize the user experience and drive conversions.
• Manage and grow the Bank's social media presence, creating engaging content, fostering community interaction, and staying abreast of trending topics.
• Track, analyze, and report on key digital marketing metrics (ROI, KPIs, website traffic, conversion rates) using analytics tools like Google Analytics, making data-driven recommendations for optimization.
• Stay current on emerging digital marketing technologies and best practices to maintain a competitive edge and explore innovative opportunities for the Bank's digital presence.
• Ensure all digital marketing activities adhere to regulatory guidelines and internal policies.
• Provide general department marketing support as needed (event set up and management, print ad and collateral production, marketing support across all departments and locations, etc.)