Marketing and Communications Manager (Hybrid) at Trinity Health - IHA – Ann Arbor, Michigan

POSITION DESCRIPTION:

The Marketing and Communications Manager-TH Michigan Medical Groups supports the development and execution of marketing plans, communication and public relations activities to achieve the TH Michigan Medical Groups’ strategic vision. This includes managing the development of advertising, market research and marketing and branding strategies in collaboration with the Director of Marketing and Communications. Also, cultivating and maintaining relationships with key medical group and hospital partners, including regional and statewide leaders to support and drive patient volume and key priorities and medical service objectives.

ESSENTIAL JOB FUNCTIONS:

Leadership Responsibilities –

Represents the Director and Medical Group Marketing and Communications team and participates in the various meetings and committees to ensure marketing and communications activities are developed and in alignment with organizational goals and objectives. Drives internal and external communications initiatives to ensure alignment, engagement and transparency across the medical group, including executive communications, recurring publications, divisional content and select events.

Evaluates marketing efforts, including the tracking of campaign data and results, and successfully uses various digital and communication platforms as part of targeted marketing strategies and priorities. Also, leverages internal dashboards and Business Intelligence to shape the development of marketing and communications plans.

Supports statewide TH Michigan Medical Groups management team. Provides input on marketing and communications operating issues raised by divisional and operating teams.

Collaborates with local operational, strategic planning and clinical leaders to identify market trends, patient needs, growth opportunities and targeted marketing strategies. Participates in committees, tasks forces and meetings as requested.

Management Responsibilities –

Supervises employees in the TH Michigan Medical Groups Marketing and Communications team to ensure marketing activities are well executed, timely and fiscally responsible. Assists to develop each staff member to their fullest potential. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training colleagues; planning, assigning, and directing work; appraising performance; recognizing accomplishments and providing corrective action; addressing complaints and resolving problems as warranted.

Coordinates multiple priorities, deadlines, people and projects.

Leads and manages projects; directs project team activities and collaborates with health system MarComm colleagues.

Marketing Responsibilities –

Develops comprehensive marketing plans and programs for review and approval to support and achieve strategic organizational goals and objectives as well as to capitalize on market opportunities.

Executes on approved short-term and long-term marketing plans and programs designed to provide new patient generation and to meet patient services, market share and revenue objectives of the organization.

Uses available market research data to develop and implement effective marketing programs, including a focus on health plan trends and developments, technological and demographic factors in the medical group service area and other areas affecting consumer behaviors and decision making.

Adjusts marketing strategy to capitalize on market opportunities and meet changing market and competitive conditions.

Develops and maintains a consistent organization image throughout all communications, promotional materials and events. Responsible to develop and maintain regional medical group and TH Michigan Medical Group’s branding strategy to establish consistency in these areas and to effectively communicate these within the medical groups.

Contributes to managing external vendor relationships and serves as liaison with outside agencies regarding promotional initiatives, services and campaigns.

Develops and supports medical group branding standards, as well as marketing programs for the medical group practices. Oversees development and production of promotional materials.

Supports the planning and execution of significant internal and external celebration events such as building dedications, medical group anniversaries, town halls, retiree recognitions and annual meetings to ensure consistent and appropriate marketing promotion and exposure.

Compliance Responsibilities –

Maintains patient and employee confidentiality in compliance with TH guidelines.

Communication Responsibilities –

Serves as one of the leads for medical group communications initiatives including selecting and preparing providers to serve as content experts for print, radio and TV interviews with local media outlets in the service areas.

Works closely with medical group leadership teams to ensure that there is a two-way exchange of information, ground floor intelligence streams, targeted marketing initiatives to support practice objectives and universal support for the differentiating strategies and tactics that highlight unique value proposition.

Supports the development and management of the medical groups brand identify, ensuring consistency, relevance and a differentiation in communications materials. Demonstrates excellent written and verbal skills with the ability to effectively engage and influence internal and external stakeholders.

Supports outreach efforts with area employers and business organizations to ensure they are aware of and incorporate the medical groups’ capabilities in their annual health benefit planning and open enrollment processes.

Fiscal Responsibilities –

Supports the creation and contributes to the management of the marketing and communications regional operating budget.

Other Responsibilities –

Participates in new business development as appropriate for new centers, specialties and practices.

Performs other duties as assigned.

ORGANIZATIONAL EXPECTATIONS:

Creates a positive, professional, service-oriented work environment for staff, patients and family members by supporting the mission and values of Trinity Health Michigan Medical Groups.

Must be able to work effectively as a partner to the Regional Leadership team.

Assumes responsibility for performance of job duties in the safest possible manner, to assure personal safety and that of coworkers, and to report all preventable hazards and unsafe practices immediately to management.

Successfully completes all relevant organizational training and adheres to Trinity Health Michigan Medical Group standard of care as outlined in the Trinity Health Code of Conduct.

Maintains knowledge of and complies with Trinity Health Michigan Medical Groups standards, policies and procedures.

Maintains general knowledge of Trinity Health Michigan Medical Groups office services and in the use of all relevant office equipment, computer and manual systems.

Maintains strict confidentiality in compliance with Trinity Health Medical Group and HIPAA guidelines.

Serves as a role model by demonstrating exceptional ability and willingness to take on new and additional responsibilities. Embraces new ideas and respects cultural differences.

Uses resources efficiently.

If applicable, responsible for ongoing professional development – maintains appropriate licensure/certification and continuing education credentials, participates in available learning opportunities.

MEASURED BY:

Performance that meets or exceeds expectations as outlined in performance review document, relative to position.

ESSENTIAL QUALIFICATIONS:

EDUCATION: Bachelor’s degree required. Master’s degree or equivalent preferred.

CREDENTIALS/LICENSURE: None

MINIMUM EXPERIENCE: 5 years’ supervisory and project management experience. 4-10 years’ related experience and/or training or equivalent combination of education and experience. 5 years’ marketing experience, health care marketing preferred. Advanced web-based consumer experience preferred.

POSITION REQUIREMENTS (ABILITIES & SKILLS):

Ability to effectively supervise and manage Marketing and Communications, providing feedback and guidance to staff.

Ability to maintain teamwork environment and a high level of employee morale.

Understands business implications of decisions; demonstrates knowledge of market and competition. Aligns work with strategic goals.

Exceptional communication and public relations skills in both written and verbal forms, including digital marketing and social and advertising medium, as well as proper phone etiquette. Ability to skillfully speak before groups of people, either in-person or virtually.

Strong interpersonal skills. Must be able to coordinate multiple priorities, deadlines, people and projects.

Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition. Identifies external threats and opportunities; adapts strategy to changing conditions.

Ability to lead and manage projects; directs project team activities.

Exhibits confidence in self and others; inspires and motivates others to perform well.

Knowledgeable in medical terminology related to position responsibilities.

Ability to perform mathematical calculations needed during the course of performing basic job duties.

Proficient in operating a standard desktop and Windows-based computer system, including but not limited to, electronic medical records, email, e-learning, intranet, Microsoft Word and Excel, and computer navigation. Ability to use other software as required while performing the essential functions of the job.

Is innovative. Displays original thinking and creativity; meets challenges with resourcefulness. Develops innovative approaches and ideas. Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Ability to work collaboratively in a team-oriented environment; displays courteous and friendly demeanor.

Ability to work effectively with various levels of organizational members and diverse populations including executive and leadership teams, staff, providers, family members, insurance carriers, marketing/advertising vendors, external customers, local media outlets and community leaders/groups.

Ability to cross-train in other areas of department in order to achieve smooth flow of all operations.

Good organizational and time management skills to effectively juggle multiple priorities and time constraints.

Ability to exercise sound judgement and problem-solving skills, specifically as it relates to synthesizing complex or diverse information from research data collected, developing alternative solutions and resolving problems.

Ability to handle patient and organizational information in a confidential manner.

Knowledge of the compliance aspects of clinical care and patient privacy and best practices in medical office operations.

Successful completion of competency-based program within introductory and training period.

MINIMUM PHYSICAL EXPECTATIONS:

Physical activity that often requires sitting or standing, keyboarding, filing and phone work.

Physical activity that often requires extensive time working on a computer.

Physical activity that sometimes requires walking, standing, bending, stooping, reaching, climbing, kneeling and/or twisting.

Physical activity that sometimes requires lifting, pushing and/or pulling under 30 lbs.

Specific vision abilities required include close vision, depth perception, peripheral vision and the ability to adjust and focus.

Manual dexterity sufficient to operate a keyboard, photocopier, telephone, calculator and other office equipment.

Must hear and speak well enough to conduct business over the telephone or face to face for long periods of time in English.

MINIMUM ENVIRONMENTAL EXPECTATIONS:

This job operates between working in a typical office environment which involves interruptions and interactions with people which can be stressful at times.