Marketing Manager in Houston, Texas at JOHN P MCGOVERN MUSEUM OF HEALTH & MEDICAL SCIENCE

Position Overview

The Marketing Manager leads and executes strategic marketing initiatives that elevate the Museum’s brand, expand audience engagement, and support revenue goals. This role oversees branding, advertising, digital platforms, content creation, and community relations efforts.

The ideal candidate is both a strategic thinker and hands-on manager — someone who can develop innovative campaigns, manage multi-channel communications, and translate ideas into compelling digital and print experiences.

Key Responsibilities

Brand & Campaign Strategy

• Develop and execute integrated marketing campaigns aligned with Museum goals.
• Create and manage the annual Marketing Plan and budget.
• Monitor competitor strategies and identify growth opportunities.
• Track campaign performance and optimize for engagement and revenue impact.

Digital Marketing & Content

• Manage Museum website, ensuring fresh, SEO-optimized content.
• Oversee social media strategy and daily content across Facebook, Instagram, LinkedIn, and emerging platforms.
• Coordinate digital content creation including blogs, press releases, videos, and online promotions.
• Maintain and grow the Constant Contact database in partnership with the Database Administrator.
• Deploy e-blasts, e-newsletters, and targeted email campaigns.

Print & Collateral Production

• Oversees marketing materials produced by in-house design including:
  • Flyers
  • Invitations
  • Print
  • Vendors
• Manage production workflows with in-house Graphic Designer and external vendors.
• Ensure all collateral aligns with brand standards and strategic messaging.

Media & Community Relations

• Liaise with PR agency on press releases, media placements, and public communications.
• Maintain accurate records of media coverage and placements.
• Distribute marketing materials to media outlets, event venues, and partner platforms.
• Identify and track stories, posts, calendar listings, and coverage related to the Museum.

Operations & Project Management

• Maintain a comprehensive marketing calendar, including deadlines, media contacts, and distribution lists.
• Research and identify platforms to promote Museum events and initiatives.
• Manage public and internal event listings across Google Calendar and third-party sites.
• Oversee photo and video content at Museum programs and special events.
• Oversee workflow and project prioritization for the Marketing team.

Impact

This role plays a critical part in strengthening the Museum’s visibility, deepening community engagement, and driving attendance, program participation, and donor support. The Marketing Manager helps shape how our story is told — ensuring every interaction reflects our mission and commitment to inspiring healthier lives.

• Bachelor’s degree in Marketing or related field.
• Three to five years of marketing experience.
• Exceptional written and verbal communication skills.
• Website and social media content development.
• Experience working with Social Media platforms.
• Understanding of web design principles, SEO, PPC and SEM.
• Strong research and analytical skills.
• Excellent computer skills including Office 365, InDesign, Illustrator and Photoshop.
• Must be motivated and able to work with minimal supervision.
• Photography / Videography skills a plus!
• Demonstrated success in developing and executing integrated marketing campaigns.
• Strong digital marketing expertise, including social media, email marketing, SEO, and analytics.
• Experience with CRM and email marketing platforms.
• Strong project management and organizational skills.