Conversion Rate Optimization Specialist at Softline Solutions – Glendale, California

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords.

About the role

We’re looking for a Senior CRO Analyst to own paid landing page performance and structured experimentation across acquisition campaigns. Reporting to senior marketing leadership, this role is ideal for a technically fluent, analytically rigorous optimization leader who can translate media investment into measurable conversion gains through disciplined testing and user experience improvements.

You’ll be responsible for defining and prioritizing the paid landing page experimentation roadmap, leading A/B testing initiatives from hypothesis through launch and analysis, and partnering closely with Paid Media, Website Product, Engineering, Analytics, and Creative teams to continuously improve conversion rate, Quality Score alignment, and media efficiency.

This role blends experimentation strategy, statistical expertise, user experience insight, and cross-functional leadership — with clear accountability for maximizing conversion performance and protecting return on paid media investment.

What you'll do

• In this role, you will lead the ownership, development, and execution of our conversion rate optimization strategy, utilizing your expertise in web analytics, A/B testing, and UX design to drive measurable results
• Establish and govern the testing prioritization framework to ensure resources are focused on high-impact, high-confidence experiments that drive measurable lead & revenue growth
• Collaborate with paid media leadership to ensure landing page strategies align with media buying objectives to optimize Quality Scores and conversation rate
• Work closely with Product Manager, Web to ensure landing page design and implementation is line with holistic site development and activity
• Lead implementation with UX, design, and other resources as necessary
• Partner with analytics team to validate that testing priorities address the highest-value business risks, acting as the solution architect (owning the what and how to test) while relying on the analytics team for diagnostic insights and final financial impact verification
• Analyze data and identify opportunities to improve conversion rates and user engagement
• Stay updated on industry trends and best practices in conversion rate optimization
• Conduct user research and usability testing to inform optimization strategies
• Monitor and report on key metrics to track the success of optimization efforts
• Communicate with stakeholders to provide updates on optimization initiatives and results
• Identify and troubleshoot any technical issues that may impact user experience and conversion rates
• Remain adaptable and flexible in a fast-paced, dynamic environment
• Stay accountable for meeting and exceeding conversion rate goals

What We're Looking For

• 5+ years of experience in CRO, digital optimization, or analytics-driven roles
• Background in experimentation, A/B testing, and web analytics
• Strong understanding of website content management systems, including major eCommerce platforms
• Advanced statistical and analytical skills with the ability to translate data into clear, actionable optimization recommendations
• Demonstrated ability to combine analytical rigor with creative problem-solving to drive performance improvements
• Ability to balance immediate “quick wins” (e.g. copy testing) with long-term structural optimization strategist (e.g. page architecture)
• Expertise with Google Analytics, Google Ads, Meta ads, and other digital analytics and optimization tools