General Manager at Aaction Rents – Santa Rosa, California

Aaction Rents is seeking an experienced General Manager to provide company-wide leadership across multiple locations and departments. This role is responsible for driving operational consistency, safety, quality control, and accountability throughout the organization.

The General Manager partners closely with the CEO and leadership team to ensure standards are executed consistently, processes are followed, and operations support long-term growth and stability. This position is ideal for a hands-on operational leader with strong rental industry experience who values structure, safety, and continuous improvement.

Operational Leadership

• Provide oversight across all store locations, shop operations, and dispatch
  
• Ensure consistent execution of company standards, processes, and procedures
  
• Support Store Managers and department leaders with clear expectations and accountability
  
• Identify operational gaps and implement corrective actions
  

Quality, Safety & Compliance

• Oversee company safety programs and compliance efforts
  
• Conduct regular site visits to observe operations, equipment condition, and workflows
  
• Ensure adherence to internal standards, manufacturer requirements, and regulatory obligations
  
• Support development and ongoing improvement of Standard Operating Procedures (SOPs)
  

Performance & Continuous Improvement

• Monitor equipment readiness, preventative maintenance, and quality metrics
  
• Reduce repeat service issues through root-cause analysis and follow-through
  
• Address operational challenges with practical, long-term solutions
  
• Provide regular operational reporting and insights to executive leadership
  

People & Culture

• Support leadership development and training initiatives
  
• Partner with Human Resources on policy enforcement, corrective action, and compliance
  
• Promote a culture of accountability, teamwork, and professionalism across locations
  

• Minimum 5 years of rental industry experience required
  
• Demonstrated experience leading multi-location operations
  
• Strong understanding of equipment standards, shop operations, and safety practices
  
• Ability to lead through influence, structure, and consistency
  
• Excellent communication, organization, and problem-solving skills
  
• Comfortable working in a visible, hands-on leadership role
  
• Valid California Driver’s License with a clean driving record
  
• Management certification and/or college education preferred
  

• Competitive salary based on experience
  
• Performance-based incentive tied to operational and quality outcomes
  
• Medical, dental, and vision insurance
  
• 401(k) plan with employer match
  
• Employer-paid life insurance with optional supplemental coverage
  
• Paid time off and paid holidays
  

If you are a driven operational leader who takes pride in building strong systems, supporting teams, and delivering consistent results, we encourage you to apply.