Communications Strategist at Barton Community College – Great Bend, Kansas

Position Description: This role leads the planning, coordination, and execution of strategic marketing and communications campaigns in collaboration with the Chief Communications Officer (CCO). The position manages multi-channel initiatives including digital, web, print, email, social media, and radio to support institutional priorities such as enrollment, retention, workforce development, and community engagement. Responsibilities include overseeing campaign timelines, coordinating creative development with vendors, managing placement of marketing assets across platforms, and ensuring brand consistency and messaging alignment. The role also produces comprehensive campaign reports that analyze performance data, translate analytics into actionable insights, and support executive-level decision making. Position Responsibilities: 20.00% - Oversee multi-channel initiatives (digital, web, print, email) supporting enrollment, retention, workforce, and community engagement goals. Manage the placement and scheduling of creative assets across social media, digital channels, print publications, and radio advertising while ensuring proper formatting, brand consistency, and alignment with communications strategies. 15.00% - Build and execute strategic campaigns based on individual department needs in collaboration with the CCO. 5.00% - Performs other duties as needed or assigned. 10.00% - Develop and monitor monthly and annual content calendars with CCO. 15.00% - Monitor campaign timelines and deadlines to ensure on-time execution and alignment with institutional priorities, and produce comprehensive campaign reports at launch: objectives, audience, KPIs, strategy, and at conclusion: analytics, outcomes, insights and recommendations. 10.00% - Track department budget allocations and expenditures using spreadsheet reporting tools. Provide support for requisitions, invoices, and contract tracking. 10.00% - Coordinate and draft select press releases in partnership with the CCO, overseeing development through final distribution. 15.00% - Manage and coordinate creative projects with vendors and consultants, ensuring deliverables align with institutional messaging, brand guidelines, and campaign objectives. Consolidate vendor-provided analytics and translate performance data into actional insights for executive reporting to the CCO. Expectations: Adequately perform essential duties in a professional manner. Knowledge, Skills and Abilities: Experience - Two years to five years of similar or related experience. Education - A Bachelor's degree. Interpersonal Skills - A significant level of trust and diplomacy is required, in addition to normal courtesy and tact. Work involves extensive personal contact with others and/or can be of a personal or sensitive nature. Work may involve motivating or influencing others. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others. Other Skills - Bachelor's degree required. Experience in media buying and promotional creative development is a must. Must be proficient at using a variety of technology, including mobile devices and computers. Physical Requirements: The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking, standing, bending, carrying of light items, driving an automobile, etc. No special physical demands are required to perform the work. Regular exposure to favorable conditions such as those found in a normal office or classroom. Wages/Other:

The hourly rate for this position will be $23.23 to $25.94.

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Job Advertisement:

Barton Community Colleges Communications Team is looking for a full-time Communications Strategist to join a dynamic creative team of media professionals driven to inspire Bartons audiences to improve themselves through education. We are seeking a candidate dedicated to ongoing professional development who stays informed on emerging advertising trends across traditional, social, mobile, and digital platforms, while also providing support in budget tracking and spreadsheet reporting for marketing initiatives. This position is primarily responsible for managing the colleges paid advertising purchases, including scheduling and placement of media developed by Bartons creative team. This individual will also play a key role in supporting the development and coordination of creative marketing content. A bachelors degree is required, preferably in a related field such as journalism, public relations, marketing, or communications. A strong understanding of traditional and digital advertising is required. Experience using Excel, analyzing social media metrics, and working with external vendors is preferred. To apply go to: jobs.bartonccc.edu. Persons with hearing or speech impairments please use the Kansas Relay Service at 1-800-766-3777 or dial 711. Review of completed application packets begins immediately. Position is open until filled. EEO/AA.