Product Marketing Manager in California at Binarly

Product Marketing Manager (US-Based, Remote)
About BinarlyBinarly is redefining supply chain security, addressing critical vulnerabilities in firmware and beyond. In today’s interconnected world, every component in the supply chain—from hardware to software—represents a potential risk. Founded by Alex Matrosov, former Chief of Offensive Research at NVIDIA, Binarly combines world-class expertise with cutting-edge AI-driven technology to provide comprehensive visibility, proactive threat detection, and automated remediation across the supply chain.Trusted by leading enterprises, manufacturers, and government agencies, Binarly empowers organizations to mitigate risks, ensure compliance, and secure their operations with confidence.
The ProblemSupply chain security is one of the most pressing challenges in today’s cybersecurity landscape:

• Firmware Vulnerabilities: Attackers exploit firmware as a hidden entry point, bypassing traditional security tools.
• Lack of Visibility: Organizations struggle to gain clear insights into the security of their supply chain, from firmware to software dependencies.
• Compliance Challenges: Navigating regulatory frameworks while ensuring secure procurement and operations is increasingly complex.

Binarly addresses these challenges by providing actionable insights and solutions that integrate seamlessly into existing workflows, helping organizations safeguard their operations and maintain trust in their supply chains.
The RoleWe’re seeking a Product Marketing Manager to help articulate and amplify the value of Binarly’s platform to the market. This role is ideal for a marketing professional with a passion for storytelling, a knack for translating technical features into compelling customer benefits, and a drive to make a measurable impact in the cybersecurity space.
What You’ll Do

• Develop Go-To-Market Strategies: Lead the creation and execution of go-to-market plans for new features and product launches.
• Craft Compelling Messaging: Define and refine product positioning, messaging, and differentiation to resonate with target audiences, including security professionals, IT teams, and supply chain executives.
• Enable Sales Success: Create high-quality sales collateral, such as datasheets, pitch decks, and case studies, and train sales teams to effectively communicate the value of our solutions.
• Drive Market Awareness: Collaborate with the demand generation and content teams to ensure consistent messaging across campaigns, webinars, and events.
• Analyze Market Trends: Conduct market research to understand the competitive landscape, identify opportunities, and inform product and marketing strategies.
• Collaborate Across Teams: Work closely with Product, Sales, and Engineering teams to ensure alignment and create a seamless customer experience.
• Measure and Optimize: Track and analyze the performance of product marketing initiatives, leveraging data to continuously refine and improve.

What We’re Looking For

• 5+ years of product marketing experience, preferably in B2B SaaS, cybersecurity, or supply chain security.
• Proven ability to simplify complex technical concepts for diverse audiences.
• Strong storytelling skills and a customer-centric mindset.
• Experience launching and marketing products in a fast-paced, dynamic environment.
• Exceptional verbal and written communication skills.
• Entrepreneurial spirit with a results-driven attitude.

Bonus Points

• Experience in an early-stage startup environment.
• Familiarity with cybersecurity, firmware, or supply chain management.
• Proficiency in leveraging tools like HubSpot, Salesforce, or similar platforms.
• Understanding of regulatory frameworks like NIST, ISO, or CMMC.

Compensation & Benefits

• Competitive salary and equity package in a high-growth startup.
• Comprehensive health, dental, and vision insurance.
• Opportunities for career advancement and professional development.
• Flexible, remote-first work environment.