Senior Commercial Insights Analyst in Dallas, Texas at Learfield IMG College

Position Title: Senior Commercial Insights Analyst

Requisition ID: R101467

Location: Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a Commercial Insights professional to partner with our Corporate Sales team and help uncover opportunities that strengthen our approach to sponsorship growth. This role will own the development, interpretation, and activation of commercial insights that inform partnership strategy and strengthen the stories we bring to market. Serving as the dedicated Commercial Insights partner to Corporate Sales, this individual will translate market and audience intelligence into actionable recommendations, identify opportunities, and help shape partnership strategies before pitches are developed.

Essential Duties & Responsibilities:

• Serve as the primary Commercial Insights partner to Corporate Sales, providing strategic insights and recommendations to sales leaders and sellers.
• Build trusted relationships with Corporate Sales leadership and proactively identify opportunities where commercial intelligence can inform strategy.
• Participate in opportunity planning discussions and advise on insights, trends, and market intelligence relevant to partnership strategy.
• Analyze and interpret market, audience, sponsorship, category, and consumer data to identify commercially relevant trends and opportunities.
• Translate complex data and insights into actionable recommendations and compelling commercial narratives.
• Exercise independent judgment in determining which insights and market intelligence are most relevant to specific commercial opportunities.
• Help shape partnership positioning and commercial strategy before proposals and pitches are developed.
• Monitor marketplace, category, consumer, and sponsorship trends and proactively identify potential revenue opportunities.
• Partner with RP&A, Commercial Intelligence & Valuation, and Brand Strategy & Creative to develop integrated commercial insights and recommendations.
• Present findings, recommendations, and strategic points of view to Corporate Sales leaders and other internal stakeholders.

Ideal Candidate Profile:

A commercially minded strategist who is naturally curious and proactive, comfortable partnering directly with senior sales leaders, and skilled at transforming data and market intelligence into actionable commercial recommendations.

Minimum Qualifications:

• 4+ years in sports marketing, sponsorship, commercial strategy, agency, market research or consumer insights.
• Strong executive presentation and storytelling skills.
• Commercial mindset with ability to connect insights to business outcomes.
• Advanced PowerPoint and Excel skills; BI experience preferred.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.