Manager, Content Studio in West Orange, New Jersey at RWJBarnabas Health

Job Title: Manager

Location: SBC Corporation

Department Name: Content Studio

Req #: 0000269007

Status: Salaried

Shift: Day

Pay Range: $110,100.00 - $143,200.00 per year

Pay Transparency:

The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.

The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.

A Typical Day

Reports to the Director of Creative/Artistic Direction, and manages a team of Writers and Graphic Design Specialists tasked with producing high-impact, strategic, and growth-oriented marketing copy across digital, print, and video channels.This role is also charged with ensuring all visual assets meet elite aesthetic and technical standards across digital, web, social, and print mediums.The Manager ensures all incoming studio requests align with enterprise growth priorities, safeguards the health system's unified corporate voice, and acts as the primary gatekeeper to enforce operational boundaries against out-of-scope regional or localized requests.

• Directly manages, and evaluates a team of Writers and Graphic Design Specialists, cultivating an environment of creative excellence and establishing clear professional development pathways

• Allocates copywriting and content assignments across the team based on capacity, skillset, and campaign priority, working closely with project management traffic teams to ensure strict adherence to deadlines

• Manages the incoming design project queue, mapping design resources to campaigns based on strategic priority and Content Studio capacity timelines

• Serves as the final editorial authority and brand champion, reviewing, proofreading, and approving copy blocks to guarantee grammatical perfection, strategic alignment, and compliance with healthcare regulatory guidelines

• stablishes, maintains, and updates the health system's uniform corporate voice, tone blueprints, and editorial style guides to ensure a cohesive narrative across all marketing touchpoints

• Partners with the Manager of Photography/Videography and the Manager of Intake/Content Studio to synchronize imagery, copy, and layout mechanics for unified enterprise campaigns

• Partners with leaders within Marketing and Communications to blend text narratives with multi-channel design, video, and digital strategies

• Directs relationships, and quality control with external commercial printers, freelance designers, and stock imagery agencies

• Translates high-level corporate and clinical service line goals into clear, actionable creative briefs for the writing team, ensuring they have the context needed to produce high-converting copy

• Establishes performance-driven design benchmarks for web, email, and social media platforms, ensuring assets are conversion-optimized and ADA/WCAG accessible

This Role Might Be For You If ..

• Proven creative leadership and people management capabilities with a track record of directing and developing creative design professionals
• Exceptional storytelling, copywriting, and developmental editing skills across digital, print, and broadcast media formats
• Advanced, expert-level understanding of design theory, layout composition, typography, and color psychology across digital and physical touchpoints
• Understanding of creative workflow software aect-intake tools
• Proficient in creative intake mechanisms, project traffic methodologies, and enterprise workflow tracking platforms
• Strategic thinker capable of translating complex clinical data, medical advancements, and business growth objectives into clear, persuasive consumer narratives
• Exceptional diplomacy and interpersonal skills, with the ability to confidently enforce strict operational boundaries and governance rules with internal stakeholders
• Knowledge of universal editorial style guidelines (such as AP Style) and corporate tone management
• Strong familiarity with navigating complex matrix environments and adhering to rigid compliance, legal, and privacy regulations (such as HIPAA) in healthcare marketing
• Organizational agility with the ability to manage competing high-visibility campaigns, adapt to changing priorities, and drive accurate execution under pressure
• High level of situational agility with the ability to step in and troubleshoot complex creative or technical file errors under tight production timelines

To Be Considered

Education Required:

• Bachelors degree in English, Journalism, Communications, Marketing, Advertising, or a closely related field

Experience Required:

• Minimum of 7 years of progressive, relevant experience as a senior copywriter, content strategist, or communications architect
• Minimum of 2-3 years of experience directly managing, mentoring, or supervising a creative team (such as writers, content creators, graphic designers, or account specialists)
• Proven experience establishing or managing a creative intake process, project management workflow, or traffic framework within an agency or corporate marketing division

Experience Preferred:

• Experience leading a centralized content studio or creative services team within a complex corporate matrix structure or a large healthcare enterprise

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits and Perks:

At RWJBarnabas Health, our employees are at the heart of everything we do. Driven by our Total Wellbeing promise, our market-competitive offerings include comprehensive benefits and resources to support our employees’ physical, emotional, financial, personal, career, and community wellbeing. These benefits and resources include, but are not limited to:

• Paid Time Off including Vacation, Holidays, and Sick Time
• Retirement Plans
• Medical and Prescription Drug Insurance
• Dental and Vision Insurance
• Disability and Life Insurance
• Paid Parental Leave
• Tuition Reimbursement
• Student Loan Planning Support
• Flexible Spending Accounts
• Wellness Programs
• Voluntary Benefits (e.g., Pet Insurance)
• Community and Volunteer Opportunities
• Discounts Through our Partners such as NJ Devils, NJ PAC, and Verizon
• ….and more!

Choosing RWJBarnabas Health!

RWJBarnabas Health is the premier health care destination providing patient-centered, high quality academic medicine in a compassionate and equitable manner, while delivering a best-in class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.

RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey—whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.

Equal Opportunity Employer