Sr. Marketing Operations Manager in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Operations Manager based in the United States.
This role is a high-impact opportunity for a marketing operations leader who thrives at the intersection of systems, data, automation, and business strategy. The Senior Marketing Operations Manager will play a central role in enabling scalable marketing performance by optimizing technology, lead lifecycle processes, and data infrastructure. Acting as both a systems builder and strategic partner, this individual will support global marketing and sales teams with reliable reporting, streamlined workflows, and actionable insights. The role requires someone who is equally comfortable deep in platform configuration as they are translating complex data into executive-level recommendations. Operating in a fast-paced SaaS environment, you will drive continuous improvement across marketing operations while enabling smarter, more efficient revenue generation. This is a hands-on role for someone passionate about operational excellence and modern, AI-enabled marketing systems.
- Lead the administration, optimization, and governance of the marketing technology ecosystem, including automation platforms, CRM integrations, and reporting infrastructure.
- Own and continuously improve lead lifecycle management, including scoring, routing, segmentation, and data quality processes.
- Build and maintain dashboards, reporting frameworks, and performance metrics that provide actionable insights to marketing and revenue leadership.
- Partner with Sales Operations, IT, and BI teams to ensure alignment across lead-to-revenue systems, workflows, and data integrity.
- Drive marketing database strategy, including enrichment, segmentation, compliance, and ongoing data health optimization.
- Design and implement automation and AI-enabled workflows to improve efficiency, scalability, and marketing effectiveness.
- Manage documentation, governance standards, vendor relationships, and operational processes to ensure long-term scalability and consistency.
- Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
- 7+ years of experience in marketing operations within a B2B SaaS environment.
- Strong hands-on experience with HubSpot administration and marketing automation systems.
- Deep understanding of lead lifecycle management, lead scoring, routing, and funnel optimization.
- Experience working with Salesforce and partnering with Sales Operations/CRM teams to improve data integrity and lead-to-account processes.
- Strong analytical skills with the ability to translate complex data into clear business insights and recommendations.
- Experience with data governance, database management, enrichment strategies, and marketing performance reporting.
- Excellent communication, cross-functional collaboration, and project management skills.
- Familiarity with ABM, buying groups, intent data, and modern marketing technology ecosystems is a plus.
- Experience implementing workflow automation, AI-enabled marketing processes, and scalable operational systems is highly valued.
- Competitive compensation with comprehensive salary and bonus potential
- Flexible remote-first work environment
- Flexible PTO policy plus company holidays and additional wellness days
- Comprehensive medical, dental, and vision insurance (with enhanced employer coverage options)
- 401(k) retirement savings plan
- Paid parental leave available from day one
- Short- and long-term disability and life insurance fully covered by employer
- Employee assistance and wellness programs (mental health, fitness, fertility, financial wellbeing, and more)
- Access to employee discount platforms and lifestyle perks.