Social Media Consultant in Roanoke, Virginia at Carilion Clinic

Job Title: Social Media Consultant

Description Employment Status:Full timeShift:Day (United States of America)Facility:213 McClanahan St SW - Roanoke CP07 Carilion Medical Center.
Requisition Number:R161217 Social Media Consultant (Open) How You’ll Help Transform Healthcare:HOURS: Primarily Monday - Friday; 8:00 a.m. - 5:00 p.m. with other hours as needed.
Carilion Clinic is seeking an experienced, creative, and strategic social media professional to lead the planning, execution, and evolution of our social media presence.

As our social media consultant, you'll help shape how we connect with patients, physicians, clinicians, employees, and the communities we serve. This role blends strategic thinking with hands-on content creation, photography, videography, analytics, and community engagement to build meaningful connections, strengthen our brand, and support organizational priorities.
This position is based in Roanoke, Virginia. A hybrid work arrangement may be available, with regular on-site work required for meetings, events, content gathering, and organizational initiatives.

Responsibilities
• Develop and execute comprehensive social media strategies, including annual social media plans, that support organizational goals and elevate the Carilion brand.
• Develop platform-specific strategies and oversee Carilion's presence across Facebook, Instagram, LinkedIn, TikTok, X, and emerging social media channels.
• Create, edit, and publish engaging social media content, including copy, graphics, photography, and video.
• Lead organic and paid social media campaigns from planning through execution and optimization.
• Manage social media content calendars and oversee daily publishing, engagement, and community management.
• Collaborate with communications, marketing, and organizational leaders to integrate social media into broader campaigns and initiatives.
• Monitor social media trends, platform updates, competitor activity, and audience behavior to identify opportunities and recommend strategic improvements.
• Track, analyze, and report social media performance, adjusting strategies based on audience engagement, campaign results, and organizational objectives.
• Monitor brand sentiment and identify emerging issues, opportunities, and reputational trends.
• Provide guidance and training to team members and internal stakeholders on social media best practices, content creation, community engagement, and platform updates.

Qualifications
• Bachelor's degree in communications, marketing, journalism, public relations, or a related field, or equivalent experience.
• Four or more years of professional experience in social media, communications, marketing, journalism, or digital content strategy.
• Demonstrated success developing and executing social media strategies for an organization or brand.
• Strong photography, videography, and photo/video editing skills, with a portfolio of professional work.
• Excellent writing, editing, and storytelling abilities across multiple social media platforms.
• Experience managing paid and organic social media campaigns.
• Experience using social media management, monitoring, and analytics tools.
• Strong analytical, project management, and organizational skills.
• Ability to work independently, exercise sound judgment, manage multiple priorities, and collaborate effectively with a wide range of stakeholders.

What Makes You Successful
• You think strategically but enjoy creating content and telling compelling stories.
• You are equally comfortable behind a camera, behind a keyboard, and presenting performance insights.
• You understand how to tailor content for different audiences, platforms, and organizational goals.
• You stay ahead of platform updates, emerging trends, and evolving best practices.
• You thrive in a fast-paced environment and enjoy balancing creativity with analytics.
• You are passionate about using social media to build trust, strengthen brands, and connect people with meaningful stories.

If you're excited about shaping the social media strategy for one of Virginia's leading healthcare organizations while creating content that informs, inspires, and connects with our communities, we'd love to hear from you.

The Marketing and Communications Consultant

• Develops advanced content expertise in designated specialty areas while maintaining a strong working knowledge of other marketing and communications disciplines and organizational priorities.
• Participates on multidisciplinary teams as a communications resource and subject matter expert.
• Participates on, and may lead, large-scale strategic and tactical projects. Monitors timelines, content, and deliverables to ensure deadlines and organizational needs are met.
• Produces tailored marketing and communication products and services that support organizational goals, applying advanced expertise and continuous process improvement.
• Serves as a primary contact for vendors and internal leadership regarding project needs, deliverables, and service expectations.
• Engages in complex consulting interactions, anticipating needs and developing collaborative solutions. Uses consulting and change management processes to evaluate outcomes and recommend improvements.
• Builds, maintains, and nurtures effective working relationships with leaders, colleagues, and external partners.
• Identifies and promotes opportunities to strengthen organizational culture and support change initiatives using best practices in communication and stakeholder engagement.

What We Require:

Education: Bachelor’s degree is required. 4 years of relevant experience may be considered in lieu of a degree.

Experience: A minimum of 5 years of related experience is required, including at least 3 years of experience in a specialized marketing or communications function.

Licensure, Certification, and/or Registration: None required. Life Support: Not applicable.

Other Minimum Qualifications: Must possess excellent written and verbal communication skills, including presentation abilities. Requires strong analytical thinking, interpersonal skills, and the ability to work effectively in a team environment. Must be proficient with Microsoft Office applications. Requires strong organizational skills, the ability to manage multiple tasks and projects, and the flexibility to adapt to changing priorities in a fast-paced environment. Must be able to maintain confidentiality and handle sensitive information appropriately. Must maintain broad knowledge across all marketing and communications areas while developing advanced expertise in one or 2 specific disciplines.

This job description is intended to be a representative summary of the major responsibilities and accountabilities performed by incumbents in this role. Incumbents may be required to perform job-related tasks other than those specifically presented in this description.

Compensation Range:

$57,616.00 - $86,424.00

Employee pay is based on a variety of factors, including qualifications, credentials, education, and prior work experience. The compensation range does not include benefits or pension plan.

Recruiter:

JASON BISHOP

Recruiter Email:

jabishop1@carilionclinic.org

For more information, contact the HR Service Center at 1-800-599-2537.

Carilion Clinic is an Equal Opportunity Employer: We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age (40 or older), disability, genetic information, or veterans status. Carilion is a Drug-Free Workplace. For more information or for individuals with disabilities needing special assistance with our online application process contact Carilion HR Service Center at 800-599-2537, 8:00 a.m. to 4:30 p.m., Monday through Friday.

For more information on E-Verify: https://www.carilionclinic.org/eoe-e-verify-and-right-work-policies

Benefits, Pay and Well-being at Carilion Clinic

Carilion understands the importance of prioritizing your well-being to help you develop and thrive. That’s why we offer a well-rounded benefits package, and many perks and well-being resources to help you live a happy, healthy life – at work and when you’re away.

When you make your tomorrow with us, we’ll enhance your potential to realize the best in yourself. Below are benefits available to you when you join Carilion:

• Comprehensive Medical, Dental, & Vision Benefits
• Employer Funded Pension Plan, vested after five years (Voluntary 403B)
• Paid Time Off (accrued from day one)
• Onsite fitness studios and discounts to our Carilion Wellness centers
• Access to our health and wellness app, Personify Health
• Discounts on childcare
• Continued education and training