Marketing and Social Media Specialist in Burton, Michigan at Goodwill Mid Michigan

Goodwill Industries of Mid-Michigan is seeking a motivated and mission-driven brand builder to fill the full-time Marketing and Social Media Specialist position at the Administration building, located at 4095 E. Court St., Burton, MI 48509.

Salary position at $55,000 annually

Job Duties

• Generate, edit, publish, schedule and share content that aligns with Goodwill's values and overall marketing strategy
• Review scheduled content for accuracy, brand consistency and proper formatting before publishing.
• Create and edit video footage to produce engaging Instagram Reels and TikTok videos.
• Design graphics and promotional materials for social media.
• Track key performance indicators such as follower growth, conversion metrics, and engagement rates.
• Ensure content aligns with upcoming promotions, holidays, events and marketing initiatives.
• Respond to social media messages in a professional manner
• Build effective target audiences to drive engagement, donations, mission and brand awareness
• Provide monthly performance reports that include clicks, views, conversions, subscribers, etc
• Oversee the daily and monthly planning, scheduling, and publishing of content across social media platforms.

Benefits

• 10 paid holidays
• 2 weeks of paid vacation
• Additional 12 days/years of PTO for personal time off
• Medical, Dental and Vision insurance
• Short and Long Term Disability
• Pet Insurance Available
• Biweekly Direct Deposit
• Free Employee Assistance Programs
• Tuition Reimbursement opportunities
• 403B Retirement Program
• 20% employee discount

Qualifications

• Bachelor’s degree in communications, marketing, or similar field, or equivalent work experience.
• Strong graphic design skills (Adobe, Canva or equivalent)
• Knowledge of social media accounts on various platforms such as Facebook, Instagram, TikTok and emerging platforms.
• Excellent written and verbal communication skills.
• Impeccable attention to detail
• Strong organizational skills
• Willingness and ability to travel. Must have a valid driver’s license.
• Ability to lift up to 35 pounds.
• Ability to bend, stoop, and reach.

Competencies Required:

• Must anticipate opportunities and challenges, evaluate data and make good judgments, adapt to unexpected changes, and use technology to improve efficiencies resulting in improved delivery of service.
• High level of integrity
• Ability to independently anticipate and identify problems, analyze possible solutions, and execute an appropriate solution resulting in an effective delivery of results.
• Ability to work in a highly collaborative environment to ensure design, development, implementation, execution and measurement initiatives.
• Ability to proactively multi-task and coordinate multiple projects and events.
• Excellent customer service skills

Goodwill Industries of Mid-Michigan offers reasonable accommodations for individuals needing assistance with the application or hiring process. If you need assistance completing this online application, contact the Human Resources Department at 810-762-9960 or GoodwillHR@goodwillmidmichigan.org. Goodwill Industries of Mid-Michigan is an Equal Opportunity Employer.