Digital Content Supervisor at City of Sioux Falls – Sioux Falls, South Dakota

The City of Sioux Falls is seeking a Digital Content Supervisor to lead our digital content team and oversee social media strategy and video operations. This supervisory role requires someone who can manage content creators, set strategic direction, and ensure effective execution across digital channels.

You'll supervise staff responsible for social media management and video production while developing the strategies that guide their work. This means developing content strategy, planning content calendars, analyzing performance metrics, and coordinating cross-departmental messaging. You'll manage people, processes, and technology, ensuring your team has the direction and support needed to succeed.

The role balances autonomy with collaboration. You'll make strategic decisions independently while coordinating across departments to maintain consistent messaging. We need someone with content expertise who can translate that knowledge into effective team leadership.

1. Develop and execute social media strategies for assigned accounts in alignment with overall digital communications strategy. Lead the implementation of engaging social media content across assigned platforms to enhance the City's online presence and achieve communication goals. This includes working with target audiences, supporting measurable objectives, and aligning execution with overall City priorities and content strategy.

2. Plan, assign, direct, and review work. Manage and develop team. Supervise digital content employees and make recommendations relative to hiring, discharge, layoffs, suspensions, disciplinary actions, adjustment of grievances, and participate in performance evaluations of employees under his/her jurisdiction.

3. Oversee video content production, editing, and livestreaming operations for assigned channels. Coordinate with digital media producers on video production schedules, resource allocation, and technical requirements. Ensure video content aligns with overall content strategy and brand standards.

4. Create and curate engaging, accessible content. Produce innovative and accessible digital content (text, images, videos, infographics, livestreams) that effectively promotes City news, educates the public, and fosters community engagement. Ensure content adheres to accessibility guidelines and maintains consistent voice and tone in alignment with established brand standards.

5. Manage and grow online communities. Oversee community engagement on assigned social media channels, facilitating positive interactions, responding professionally to inquiries and comments in collaboration with relevant City departments, and building relationships with residents and community partners.

6. Develop and maintain social media content calendars and approval processes. Manage the planning, scheduling, and securing of necessary approvals for social media content and campaigns, ensuring timely execution and adherence to established brand guidelines and organizational communication standards.

7. Monitor and analyze digital content performance. Track, analyze, and report on key engagement metrics to evaluate the effectiveness of digital strategies and campaigns. Provide strategic recommendations for optimization and improvement based on data analysis. Use data to inform future content creation, optimize messaging, and identify areas for improvement. Develop and maintain performance dashboards.

8. Execute crisis communication on social media channels according to established emergency communication protocols. Support the timely dissemination of accurate information, address public concerns, and help mitigate misinformation during emergencies in coordination with broader crisis communication efforts.

9. Act as the primary point of contact for assigned social media accounts and software. Provide guidance and support to other City employees with social media responsibilities, ensuring adherence to best practices and City policies.

10. Collaborate cross-departmentally for consistent messaging. Work closely with various City departments to gather information and coordinate communication efforts. Collaborate with Creative Services on paid media campaigns to ensure organic content supports paid advertising initiatives. Work with Digital Communications Manager and Communications leadership to ensure consistent messaging across assigned channels that aligns with overall digital communications strategy.

11. Support digital engagement for community events hosted by the City of Sioux Falls. Provide digital communication support for community engagement events, including moderating online discussions, managing virtual event channels, and collecting public feedback through social media.

12. Ensure compliance and best practices. Maintain a strong understanding of and ensure adherence to City ordinances regarding engagement, data retention and digital accessibility standards in all online communications. Continuously explore and implement social media trends and best practices in coordination with organizational communication strategies.

13. Support evaluation, procurement, and management of equipment, software, vendors. Maintain relationships with vendors.

14. Perform other such duties and functions as are necessary or incidental to the proper performance of this position.

Graduation from an accredited college or university with a bachelor’s degree in marketing, communications, public relations, or a related field and a minimum of four (4) years’ experience in social media marketing and content creation, with supervisory or team leadership experience preferred; or any such combination of education, experience, and training as may be acceptable to the hiring authority.

Must possess or be able to obtain prior to hire a valid driver’s license.

Must be willing to work evenings and weekends as required.

• Strong understanding of social media best practices and platform-specific strategies.

• Experience in public relations, journalism, or storytelling role.

• Understanding of public safety protocols and emergency response communications.

• Excellent written and verbal communication skills.

• Proficiency in social media management tools and emergency notification systems.

• Proven ability to analyze social media data, interpret key metrics, and generate actionable insights for optimizing content and campaigns.

• Proficiency in digital photography, photo/video editing software, and basic graphic design and UX principles for online content.

• Demonstrated ability to collaborate effectively with internal and external stakeholders to achieve communication goals.

• Supervisory and team leadership skills, with ability to manage multiple team members across different specializations.

• Ability to effectively manage time and work on many projects simultaneously.

• Ability to interview employees and residents on and off camera.

• Video production coordination and basic technical livestreaming knowledge, including broadcast.

• Understanding of digital accessibility standards (WCAG).

• Ability to utilize project management software to complete Communications and Culture projects.

• Ability to maintain the quality of work and the confidentiality and integrity of the Communications and Culture team.