Director of Marketing, Cardiac Diagnostics at POLYMEDCO, INC

We are seeking a hands-on marketing leader responsible for driving upstream and downstream strategies across the cardiac diagnostics portfolio, translating customer and market insights into clear positioning, differentiated value propositions, and impactful go-to-market execution that drives adoption and sustained growth. Partners cross-functionally to align clinical value with market needs, bringing deep understanding of diagnostic markets, cardiac biomarkers and/or point-of-care testing, and customer behavior. Combines strategic thinking with strong execution, leveraging digital and omnichannel approaches to deliver effective marketing strategies that support long-term growth and innovation.

A Day In The Life:

• Lead upstream marketing activities including market analysis, segmentation, TAM assessment, and healthcare trend evaluation to identify growth opportunities and inform portfolio strategy and prioritization.
• Conduct and synthesize qualitative and quantitative market research to understand customer needs, competitive dynamics, and unmet needs, feeding into new product development and launch excellence.
• Own product marketing strategy for the PATHFAST portfolio, leveraging deep expertise in cardiac diagnostics and point-of-care testing to shape positioning, value propositions, and evidence generation.
• Lead end-to-end digital marketing strategy and execution across channels (SEO/SEM, paid media, email, web, and social) to drive awareness, engagement, and lead generation.
• Develop and deliver impactful sales enablement tools and content to support the buyer journey and empower commercial teams.
• Optimize the digital customer journey across all touchpoints using analytics, A/B testing, and data-driven insights to improve conversion and campaign performance.
• Drive marketing automation and CRM-based campaigns to enable personalized engagement, lead nurturing, and commercial effectiveness.
• Capture and translate voice-of-customer and market insights into actionable strategies, continuously refining plans based on performance metrics and competitive dynamics.
• Engage key stakeholders including customers, KOLs, and internal partners to strengthen market presence, support launch execution, and ensure strategic alignment and resource optimization.

Key Responsibilities:

• Conduct market research and competitive analysis to identify customer needs, market trends, and competitive dynamics, translating insights into actionable marketing strategies and campaign direction.
• Lead product commercialization and launch excellence activities, serving as the marketing business lead on cross-functional product development teams and defining positioning, pricing, forecasting, and competitive strategy.
• Develop and own market sizing, opportunity assessment, and revenue forecasting for the assigned portfolio, ensuring accurate business case development and regional alignment.
• Continuously evaluate market trends and customer feedback to refine messaging, positioning, and downstream promotional strategies for maximum commercial impact.
• Manage marketing budgets and resource allocation to optimize ROI and ensure alignment with strategic priorities and business objectives.
• Establish and drive marketing processes and operational best practices to improve efficiency, consistency, and executional effectiveness across initiatives.
• Monitor and communicate competitive landscape dynamics, identifying threats and opportunities to strengthen product positioning and inform strategic decision-making.

Qualifications:

• Bachelor’s degree required in marketing, business, or a related field required; MBA or advanced degree preferred.
• 7–10 years of progressive marketing experience in diagnostics, medical devices, point-of-care technologies, or related healthcare fields.
• Deep understanding of healthcare landscape, trends, and challenges strongly preferred.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and web analytics strongly preferred.
• Proficiency in marketing technologies and platforms (e.g., CRM, marketing automation tools, CMS) strongly preferred.
• Customer-centric approach, crafting effective multi-channel solutions.
• Collaborative team member with a strong ability to work across functions.
• Coachable with a strive to learn and succeed.
• Ability and willingness to travel up to 30% including occasional weekends.