Social Media & Digital Marketing Manager in Edgefield, South Carolina at National Wild Turkey Federation, Inc.

JOB DESCRIPTION

Title: Social Media & Digital Marketing Manager

Full-Time or Part-time: Full-time

Reports To: Director of Communications

Employment Category: Salaried/Exempt

Job Summary:

This position is responsible for developing and implementing a successful social media and digital marketing strategy that aligns with the NWTF’s brand direction. This position will leverage all NWTF social media channels to effectively communicate with our audience and grow membership, while working with other individuals and departments within the NWTF to develop content that highlights our mission.

Supervisory Responsibilities:

• Develops and executes creative and compelling social media strategies that align with the overall brand strategy and resonate with target audiences
• Recruits, interviews, hires, and trains new staff
• Manage, lead and develop department staff
• Oversees the daily workflow of the department
• Monitors metrics for channels to evaluate effectiveness of social media strategy
• Provides constructive and timely performance evaluations
• In collaboration with managing editor – web and digital, social media manager builds, maintains and evaluates effectiveness of influencer/storyteller plan
• Handles discipline and termination of employees in accordance with company policy

Duties and Responsibilities:

• Take the lead on all social media projects and see them to completion
• Develop a unique editorial calendar for social media that creates a plan for unique social content as well as web, magazine and video content calendar media.
• Use social media to better communicate and engage our audiences and grow membership
• Leverage social media channels to increase the reach and impact of:
• Membership Campaigns
• Fundraisers
• Magazines
• Television/Radio/Podcasts
• Press releases
• Promotional materials (brochures, fliers, etc.)
• E-newsletter
• Eblasts
• Plans and executes membership and fundraising promotions funneled through social media for increased conversions
• Ensure that we adhere to contractual commitments and schedule partner posts across a variety of social channels
• Monitor and engage with audiences on social platforms
• Create, correct and format pictures and video for social media and web
• Edit content for consistency and accuracy by recognizing discrepancies in language, layout, formatting or NWTF branding
• Understand the NWTF’s mission and promote the NWTF to media, members and the public, as well as other employees
• Follow emerging & developing trends in social media content as well as changes in platform algorithms.
• Secures NWTF naming on emerging social media platforms and integrate into social plans
• Attend annual NWTF Convention, regional meetings and training opportunities, as necessary.
• Performs other related duties as assigned
• Manage Google AD grant to maximize monthly spend

Required Skills/Abilities:

• Must be able to take projects from concept to completion with minimal guidance
• Excellent interpersonal, oral and written communication skills a must
• Proficiency with Facebook, Twitter, TikTok, LinkedIn, Instagram, YouTube and other social media channels from a business perspective with an emphasis on ad creation and evaluation
• Basic knowledge of Adobe CS (HTML and photo editing) for use in developing web content
• Basic video editing skills for social media content
• Knowledge of AP style
• Proficiency in Microsoft Office software, including Word, PowerPoint and Excel
• Proficiency with Google analytics and Google Ad Grant Management
• Attention to detail and fact checking
• Excellent time-management skills as social media monitoring requires time commitments outside of normal business hours to accommodate peak social media traffic on nights and weekends
• Ability to coordinate and prioritize multiple tasks in a fast-paced environment
• Detail-oriented, creative, deadline-driven team player who can adapt and learn quickly, particularly in regard to new software and technology
• Must be able to legally handle firearms

Education and Experience:

• Bachelor’s degree communications, marketing or related field
• At least 4 years related experience required.
• Hunter safety certification, or pursue the certification upon hiring

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Remote or Telecomm Status (select one):

• Position can work remotely.