Google Ads Expert in United Kingdom at Wing Assistant
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Job Description
You won’t just be "managing" an account from the sidelines; you will own the strategy, execution, and optimization of our entire Google ecosystem.
We need a specialist who is data-obsessed, understands the nuances of the Google auction, and knows how to scale budgets effectively.
Campaign Architecture: Conceptualize and execute full-funnel campaigns across Google Search, YouTube (including Shorts), and Performance Max.
Hands-on Optimization: Conduct rigorous A/B testing on headlines, extensions, and landing page paths to maximize Quality Score and ROAS.
Budget Scaling: Manage and scale monthly spend to support our $1M–$5M ARR growth targets, ensuring efficiency as we grow.
Creative Strategy: Partner with creative teams to iterate on video hooks and ad copy based on real-time performance data and creative fatigue metrics.
Technical Tracking: Monitor key metrics (CTR, CPC, Conversion Rate) and ensure tracking accuracy via GA4 and Google Tag Manager.
Google Ads Mastery: Deep expertise in Search and YouTube Ads is non-negotiable.
B2B/SaaS Experience: Highly preferred, as you understand long sales cycles and lead quality vs. quantity.
Analytical Rigor: You don't just report numbers; you provide insights. You understand tCPA and tROAS bidding strategies inside out.
Copywriting: Strong ability to write compelling, high-intent ad copy that aligns with user search queries.
Technical Literacy: Familiarity with GA4, offline conversion tracking, and audience segments.
- Introduction call with Recruiter
- Practical challenge to assess your work quality
- Team Interview
- Offer