Social Media Specialist - (Remote) in Rochester, Minnesota at Logic of English

Logic of English is a growing educational publisher. As we continue to grow, we are looking for a dedicated Social Media Specialist to join our highly collaborative remote and hybrid team who can manage content creation, community engagement, and influencer coordination across all channels.

Because our organization communicates sensitive and educational topics, the ideal candidate will be warm, curious, accurate, and steady in their approach. They should appreciate trends yet apply them cautiously, keeping clarity and welcoming communication as priorities. They do not need prior knowledge of our curriculum or the science of reading, but they must be willing to learn these concepts over time.

This individual will be responsible for taking the overarching marketing strategy provided by the Marketing Team Lead and translate it into platform-appropriate content. They will manage daily posting, community engagement, trend monitoring, and social analytics. Over time, they will grow from content executor to content collaborator, contributing ideas and recommending process improvements based on performance insights.

The ideal candidate for this role is someone who has experience in social media management, who is teachable and curious, as well as trustworthy and responsible to handle the nuances of our mission with care and consistency. This role lives within the Brand Department and reports to the Marketing Team Lead. This position includes a 90-day introductory period during which performance and suitability for the role will be evaluated.

• Translate the marketing strategy into posts, graphics, short videos, stories, and educational content.

• Write clear, accurate, approachable copy.

• Produce video content using existing assets or basic filming.

• Manage the content calendar and ensure consistent posting.

• Repurpose long-form content into short, digestible educational pieces.

• Maintain a consistent brand voice and visual identity.

• Schedule and publish content across all relevant platforms.

• Conduct daily community management, responding thoughtfully to comments, questions, and messages.

• Monitor brand-related discussions and apply good judgment in sensitive or nuanced situations.

• Track platform trends and apply them appropriately to the brand’s educational tone.

• Pull monthly social media metrics and deliver clear summaries.

• Identify engagement patterns and opportunities for improvement.

• Offer recommendations for small adjustments to content and posting rhythms.

• Work closely with the Marketing Team Lead to align content with the broader marketing strategy.

• Participate in planning meetings, brainstorming sessions, and content reviews.

• Coordinate with other teams to gather information or assets when necessary.

• 2–5 years of experience in social media management or digital content creation.

• Strong writing and communication skills.

• Experience with graphic design tools such as Canva.

• Ability to produce short-form video content.

• Familiarity with scheduling tools (Buffer, Later, Hootsuite, etc.).

• Strong organizational skills and attention to detail.

• Warm, clear, and welcoming communication style.

• Consistent and dependable.

• Thoughtful approach to sensitive topics.

• Values clarity and accuracy.

• Collaborative mindset and openness to feedback.

• Self-motivated and organized.

Benefits Package

• Paid vacation time

• Paid sick time

• Ten paid company holidays

• Dental and Vision Insurance

• 401k Retirement Plan with employer matching program

• STD, LTD, and other supplemental Insurance options

• Professional education reimbursement

• Fully remote position

• Company-provided MacBook

• Culture that embraces a healthy work-life balance