Technical Sales Manager at Williams Machinery – Surrey, British Columbia

Join a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers. Part of Wesgroup Equipment, Williams Machinery has proudly supported BC industries for over 120 years through reliable equipment, strong service, and trusted safety training.

We are currently looking for a full-time Technical Sales Manager to join our Material Handling business unit. This role is for a hands-on leader who can build and execute sales strategies across multiple regions while developing a high-performing, motivated sales team.

You’ll lead and develop a team of sales professionals while driving business growth across your region. You’ll set direction on sales strategy, coach your team to hit and exceed targets, and build strong, long-term relationships with customers.

You’ll also stay close to the market—understanding customer needs, tracking competitors, and spotting opportunities early. Working with senior leadership, you’ll help shape decisions that directly impact performance and growth.

This is a role where execution matters—what you set in motion, your team delivers.

• Competitive on-target earnings (OTE): $150,000–$180,000/year

• Company vehicle and full benefits package

• Health and Lifestyle Spending Accounts

• Employee and Family Assistance Program (EFAP)

• RRSP matching

• 3 weeks paid vacation

• 2+ years of experience managing and coaching sales teams

• 3+ years of B2B sales experience (similar industry is an asset)

• Strong technical aptitude and spatial reasoning skills with the ability to understand equipment applications in complex environments

• Willingness to travel across BC and Alberta, and occasionally to the U.S. for OEM training and industry events

• Valid driver’s license required

• Ability to build trust with customers and develop strong internal and external relationships

• Strong awareness of market trends, customer needs, and competitor activity
  

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

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