Outbound Program Lead in Delavan, Wisconsin at G10 Inc

• Architect and execute G10’s outbound growth strategy end-to-end
• Design and optimize the outbound systems stack, including sequencing tools, enrichment platforms, and CRM integrations
• Architect Salesforce workflows, automation, reporting frameworks, and campaign attribution models for outbound performance
• Define ICP frameworks and build precision-targeted audience segments
• Develop and test outbound messaging strategies with structured experimentation roadmaps
• Own pipeline attribution, conversion tracking, and outbound ROI reporting
• Establish performance benchmarks and continuously optimize for SQL generation and revenue contribution
• Create feedback loops between Business Development, Marketing, and RevOps to refine targeting and qualification
• Build scalable processes that allow outbound to grow predictably and efficiently over time

What We’re Looking For:

• 5–10 years of experience leading outbound or B2B growth programs
• Proven track record of architecting and scaling outbound systems that drive measurable pipeline
• Deep Salesforce expertise (strongly preferred), including workflow architecture, automation design, campaign attribution modeling, reporting frameworks, and pipeline tracking
• Advanced analytical capabilities with experience using data to drive structured experimentation and optimization
• Experience building and managing outbound infrastructure across tools and platforms
• Strong cross-functional leadership with Sales, Marketing, and Revenue Operations
• Operator mindset — comfortable owning both strategy and execution