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Marketing Specialist at Tri-City Extrusion Inc – Bristol, Tennessee

Tri-City Extrusion Inc
Bristol, Tennessee, 37620, United States
Posted on
Updated on
Salary:$50000 - $70000Job Function:Marketing

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About This Position

POSITION TITLE: MARKETING SPECIALIST

DEPARTMENT: SALES

REPORTS TO: SALES MANAGER – OEM

FLSA STATUS: EXEMPT

SUMMARY OF POSITION:

The Marketing Specialist supports the development and execution of strategic marketing initiatives that enhance brand visibility, generate leads, and drive customer engagement. Working closely with the Sales Managers and cross-functional teams, this role focuses on campaign development, product positioning and content creation.

ESSENTIAL JOB FUNCTION:

  • Develop product positioning and messaging that differentiates products in the market
  • Web site hosting and manage constant changes and updates
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Perform research, analyses, and test with a variety of tools to gain insights and shape marketing strategy
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Assist in execution of marketing plans to reach audiences through targeted channels
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
  • Assist Sales Managers in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
  • Ability to multi-task and continually prioritize tasks to be completed throughout the day.

EDUCATION AND EXPERIENCE REQUIRED:

  • Bachelor’s degree (or equivalent experience) in marketing, communications, or related field
  • Proficiency with HTML and Adobe Acrobat or equivalent combination of education and experience.

SKILLS AND ABILITIES REQUIRED:

  • Establishing and Maintaining Interpersonal Relationships — developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Getting Information — observing, receiving, and otherwise obtaining information from all relevant sources.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates — providing information to supervisors, co-workers, and subordinates by e-mail, telephone, or in written form
  • Organizing, Planning, and Prioritizing Work — developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Performing Administrative Activities — performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
  • Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form
  • Processing Information — compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
  • Interacting with Computers — using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Excellent communication skills - verbal and written with the ability to listen attentively

Job Location

Bristol, Tennessee, 37620, United States

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