Digital Marketing & Content Specialists in Chicago, Illinois at Chicago Cosmetic Surgery and Dermatology

The role supports Chicago Cosmetic Surgery & Dermatology, Skin Science, and The Skin Spa through one cohesive social media presence, balancing medical dermatology, cosmetic dermatology, aesthetic treatments, Skin Spa services, and dermatologist-curated skincare.

How You Will Make an Impact

• Must independently manage multiple content pillars within the @chicagodermatology social presence, representing Chicago Cosmetic Surgery & Dermatology, Skin Science, and The Skin Spa while maintaining a cohesive overall brand identity.
• Proficiency with Meta Business Suite. Must be comfortable scheduling and publishing content, reviewing audience activity and performance, managing Instagram and Facebook, and using platform insights to inform content and publishing decisions.

Develop engaging digital content and campaigns for social media, and other digital channels, provide content and creative support for website and email initiatives as needed, adapting content, messaging, timing, and publishing strategy for each platform and audience.

• Data-informed content strategy. Must be able to analyze reach, engagement, watch time, retention, shares, saves, profile activity, follower growth, audience behavior, and other relevant performance metrics and translate those findings into actionable changes to content strategy.[HW3]
• Film, photograph, edit, and produce engaging digital content, including short-form video, across multiple platforms. Must be available for regular in-office content capture, approximately twice per week. Expected to strategically plan and batch provider content while also capturing treatments, products, clinic activity, staff, events, and timely content opportunities as they arise.
• Able to build campaigns from concept through execution. Must be able to take a promotion, event, treatment priority, product launch, or organizational initiative and determine the campaign strategy, key messages, content sequence, formats, timeline, calls to action, and supporting assets needed to achieve the objective.
• Understanding of social SEO and discoverability. Must understand how keywords, captions, on-screen text, profile optimization, content topics, and search behavior influence discoverability across social platforms and incorporate these principles naturally into content.
• Regularly review and communicate social media performance, identifying what is working, what is not, and recommendations for future content, campaigns, and publishing strategy.

Working knowledge of Meta paid media, including audience targeting, campaign objectives, creative considerations, and interpreting paid versus organic performance.

• Graphic designer skills to bring content concepts, campaigns, promotions, and brand initiatives to life visually.
• Develop and execute digital marketing plans for promotions, events, launches, and seasonal initiatives, including campaign timelines, teaser content, educational content, registration or conversion-focused content, countdowns, day-of coverage, and supporting digital assets.
• Monitor and manage social media communities, including comments and direct messages; identify issues requiring escalation; engage appropriately; and recognize recurring questions or conversations that can inform future content.
• Ensure all digital content is accurate, compliant, on-brand, and thoroughly proofread, with particular attention to patient privacy, medical information, provider names and credentials, treatment names, promotional terms, dates, links, and before-and-after content.

· Update in-clinic tabletop and banner stands, troubleshoot Yodeck displays and monitors, develop monitor content, and create in-room reels with music.

· Set up event marketing materials; film and edit procedures for the website, lectures, and social media; and participate in staff and in-house marketing events.

· Manage materials and sales for twice-yearly events.

Performance Requirements

Self-directed and proactive. This role requires a high level of autonomy and is not task dependent. The Digital Marketing & Content Specialist is expected to identify opportunities, develop ideas, establish priorities, and determine what content should be created without waiting for a detailed weekly list of assignments. They should be able to evaluate analytics, upcoming initiatives, treatment priorities, promotions, provider needs, events, seasonality, FAQs, trends, and the marketing calendar to recommend what should be created next.

Able to turn business priorities into an actionable content strategy. Must be comfortable taking broad organizational priorities and translating them into effective social media and digital content plans. Content should have a clear purpose, whether that is building authority, educating patients, increasing awareness, generating consultations, supporting a promotion, driving event registrations, selling products, or achieving another defined business objective.

Strong project management and organizational skills. Must independently manage multiple brands and content streams, including filming schedules, content calendars, campaign timelines, approvals, assets, promotions, provider availability, deadlines, and publishing schedules.

Able to lead content capture with providers. Physicians and staff should not be expected to arrive with social media ideas prepared. The Digital Marketing & Content Specialist should come to filming sessions with concepts, questions, hooks, shot lists, and a clear plan and be comfortable directing content capture efficiently.

Able to translate subject-matter expertise into consumer-friendly content. Must recognize what is relevant and interesting to patients and translate provider expertise into content that is understandable, engaging, credible, and appropriate for social and digital channels.

Strong copywriting and digital storytelling skills. Must be able to write effective hooks, CTAs, captions, reel overlays, blogs, campaign messaging, and other digital copy while maintaining the appropriate voice for each brand.

Strong attention to detail and quality control. Accuracy is particularly important when communicating provider names and credentials, treatment names, dates, promotional terms, medical information, links, before-and-after information, and content involving patient privacy.

Able to communicate and collaborate across teams. Must be comfortable obtaining information and approvals from providers, leadership, design, and clinical teams while continuing to own the marketing recommendation and move projects forward.

Strong understanding of social media platforms, trends, and technologies. Must understand current social media and digital marketing practices and be able to tailor content and publishing strategies for different audiences, including Instagram, Facebook, and other relevant platforms.

Able to apply trends appropriately to a premium brand. Must recognize relevant social and digital trends and determine when and how to use them in a way that supports premium/luxury brand positioning. Content should feel elevated, calm, credible, aspirational, and approachable rather than overly promotional, gimmicky, or trend driven.

Effective community manager. Must be comfortable monitoring comments and direct messages, engaging appropriately, identifying issues requiring escalation, and using audience questions and feedback to identify opportunities for future content.

Working knowledge of CRM-driven marketing. Must understand audience segmentation, messaging, campaign execution, and the role of CRM platforms in supporting digital marketing initiatives.

Education Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Digital Media, or a related field required.

Preferred Experience

• 1-3 years of experience in a marketing role with a strong emphasis on digital marketing, content creation, social media, or agency work.
• Experience managing social media strategies and content calendars across multiple brands.
• Demonstrated experience creating and editing short-form video and other digital content.[HW1]
• Experience using Microsoft 365, Canva, CapCut, Edits by Instagram, and Figma.
• Background in healthcare, aesthetics, dermatology, or plastic surgery a plus.
• Understanding of brand consistency, regulatory and privacy considerations, and patient-focused messaging.

ADA Specifications

Physical demands that must be met to successfully perform the essential functions of the job:

• Ability to speak audibly and listen actively.
• Ability to use computers, telephones, and other office equipment.
• Ability to sit for extended periods.
• May require occasional bending and lifting of up to 25 pounds.
• May require periodic travel.

EQUAL OPPORTUNITY STATEMENT
Decisions and criteria governing the employment relationship with all employees at Chicago Cosmetic Surgery and Dermatology are made in a non-discriminatory manner, without regard to race, color, creed, religion, national origin, sex, marital status, pregnancy, disability, sexual orientation, gender identity, veteran status, age, FMLA status, or any other factor determined to be unlawful by federal, state or local statutes.