Principal Engineer, Salesforce Marketing Cloud in India at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Engineer, Salesforce Marketing Cloud based in India.

This role offers the opportunity to lead the strategic growth and technical direction of Salesforce Marketing Cloud capabilities within a global digital engineering environment.
You will drive large-scale customer engagement initiatives, marketing automation solutions, and digital transformation programs for enterprise clients.
The position combines deep technical expertise with leadership responsibilities, requiring strong architecture, consulting, and practice-building skills.
You will work closely with business leaders, clients, and cross-functional teams to design scalable solutions and deliver measurable business impact.
This is a high-visibility opportunity for an experienced Salesforce Marketing Cloud professional who thrives on innovation, collaboration, and building high-performing teams.
The role provides exposure to advanced Salesforce technologies, AI-driven marketing capabilities, and complex global transformation initiatives.

The Principal Engineer will lead the strategy, delivery, and evolution of Salesforce Marketing Cloud solutions while driving practice excellence, client success, and business growth. The role requires a combination of technical leadership, solution architecture, consulting expertise, and team development capabilities.

• Lead the strategy, growth, and overall success of Salesforce Marketing Cloud capabilities, including revenue growth, profitability, and market expansion initiatives.
• Design and deliver scalable Salesforce Marketing Cloud solutions focused on customer engagement, marketing automation, personalization, and omnichannel experiences.
• Define service offerings, reusable assets, governance frameworks, delivery standards, and best practices to strengthen platform capabilities.
• Provide architectural leadership for Salesforce Marketing Cloud implementations, integrations, and digital marketing transformation programs.
• Lead discovery workshops, solution assessments, client advisory sessions, executive presentations, and strategic consulting engagements.
• Support pre-sales activities including proposal development, RFP/RFI responses, estimations, solution design, and statement of work creation.
• Drive integrations between Marketing Cloud, Salesforce CRM, Data Cloud, APIs, and enterprise systems using relevant integration technologies.
• Oversee technical design reviews, delivery quality, risk management, and governance across large-scale implementations.
• Build, mentor, and lead global consulting teams through hiring, onboarding, certifications, capability development, and performance management.
• Establish strong executive relationships with clients and act as a trusted advisor for customer experience and digital transformation initiatives.
• Manage practice operations, resource planning, utilization, delivery oversight, and program governance.
• Collaborate with internal teams and technology partners to identify new opportunities and develop go-to-market strategies.
• Stay updated with Salesforce innovations, AI capabilities, Data Cloud advancements, and emerging marketing technologies to continuously enhance solutions.

The ideal candidate should have extensive Salesforce Marketing Cloud expertise combined with strong leadership, consulting, and practice management experience. Candidates should demonstrate the ability to lead complex enterprise initiatives, build teams, and deliver innovative customer engagement solutions.

• 11+ years of overall professional experience with significant hands-on Salesforce Marketing Cloud expertise.
• Strong experience with Salesforce Marketing Cloud Engagement, Journey Builder, Email Studio, Automation Studio, Mobile Studio, Contact Builder, Data Extensions, Personalization, and Intelligence (Datorama).
• Proven experience leading and scaling Salesforce Marketing Cloud practices, including strategy development, service offerings, delivery governance, and business growth.
• Strong technical expertise with Marketing Cloud Connect, Salesforce CRM integrations, REST/SOAP APIs, SQL, AMPscript, SSJS, and API integrations.
• Experience designing and delivering customer engagement, marketing automation, personalization, and omnichannel marketing solutions.
• Strong understanding of Data Cloud integration, Customer Data Platform (CDP) concepts, audience segmentation, and data modeling.
• Experience leading large-scale Salesforce Marketing Cloud implementations and digital transformation programs.
• Demonstrated expertise in solution architecture, technical consulting, and enterprise-level stakeholder management.
• Experience supporting pre-sales activities, including discovery workshops, proposals, SOW creation, and RFP/RFI responses.
• Proven ability to define governance frameworks, reusable accelerators, and delivery best practices.
• Experience building and managing high-performing global consulting teams.
• Strong understanding of practice management, resource planning, delivery operations, and program governance.
• Excellent leadership, communication, analytical, and problem-solving skills.
• Bachelor’s or Master’s degree in Computer Science, Information Technology, Marketing, Business, or a related field.
• Salesforce certifications such as Marketing Cloud Consultant, Marketing Cloud Developer, Administrator, Data Cloud, AI Associate, or Agentforce certifications are preferred.

• Opportunity to lead enterprise-scale Salesforce Marketing Cloud transformation initiatives.
• Exposure to global clients, advanced digital technologies, and innovative customer engagement solutions.
• Collaborative and dynamic work environment with opportunities to work alongside experienced technology professionals.
• Career growth opportunities through leadership, learning, and capability-building initiatives.
• Opportunity to influence technology strategy, practice development, and business growth.
• Exposure to emerging Salesforce AI capabilities and next-generation marketing technologies.
• Competitive compensation package and employee benefits.
• Flexible and globally connected work environment.