Business Development Associate in Annapolis, Maryland at National Investment Center For Seniors Housing & Care

GENERAL SUMMARY

NIC Academy is?fast-growing?online learning?business?serving professionals in the senior housing and care industry. Our programs focus on practical, real-world education for operators, investors, lenders, developers, and other professionals working in this sector.

After launching our first certificate programs?(focused on valuation and underwriting properties)?and?validating?early demand, NIC Academy is entering its next phase of growth. We are moving from a proof-of-concept phase to scaled growth, and we are building the systems, programs, and learning experiences that will support that expansion.

We’re?seeking a Business Development Associate who will own the entire learner sales pipeline—from lead nurturing through program enrollment and completion.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales & Pipeline Management

• Own and manage the full student sales pipeline from first touch to enrollment.
• Conduct outreach, discovery, and follow-up with prospective learners.
• Develop stage-specific nurture sequences and engagement touchpoints.
• Track student progress and proactively intervene to support completion.

Sales Operations & Reporting

• Own Salesforce setup, configuration, workflows, and reporting.
• Build dashboards, forecasts, and performance reports.
• Propose pipeline and conversion experiments; test, measure, and iterate.

Marketing Collaboration

• Partner with Marketing on collateral, messaging, and outreach campaigns.
• Support segmentation and value proposition development.

Events & Conferences

• Represent the company at industry conferences, booths, and panels.
• Support event strategy and follow-up processes.

Demonstrate NIC Values for Taking Pride in Our Work, Partnering with Others, Being a Spark, and Investing in Ourselves.

Other duties as assigned.

Other duties as assigned.

CORE COMPETENCIES

• Excellent verbal and written communication skills
• Strong influencing skills
• Attention to detail
• Timeliness
• Outstanding customer service

TRAVEL REQUIREMENTS

30 days or more

EDUCATION, CERTIFICATION AND/OR EXPERIENCE Required:

• 1–5+ years in sales, Business Development.
• Strong communication?and relationship building skills.
• Comfort with CRM-driven workflows.

Preferred:

• Experience in online learning
• Experience in senior housing, healthcare, real estate investment
• Experience?representing?a brand at conferences.
• Salesforce administration or reporting experience.

WHY NIC?

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At NIC, we welcome diversity of background and experience. We would encourage you to apply if this is a role you would be passionate about doing every day. When you join NIC, you’ll experience a collaborative and innovative culture working alongside talented team members who live our make Grandma Proud values to support access and choice for older adults. Consistent with our belief that our employees are our most valuable resource, NIC offers generous compensation and performance-based incentives including participation in the discretionary bonus pool. NIC also invests in your professional and academic growth with internal training and tuition reimbursement. Our benefits package includes (but is not limited to): · Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug insurance; dependents and domestic partners eligible · Life and supplementary insurance · Employee Assistance plan including virtual and in person mental health counseling services for individuals and family · 401(K) retirement plan with company contributions · Vacation, sick, personal and floating holidays, in addition to paid holidays · Professional development opportunities· Paid parental leaveAt NIC, we believe that to fulfill our mission to provide access and choice to America’s older adults we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected, and heard. As such, NIC is an Equal Opportunity Employer, and we make employment decisions based on qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. NIC is committed to the full inclusion of all qualified individuals. In keeping with our commitment, NIC will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr@nic.org.

Work is generally remote but when working in the NIC office environment there may be exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily or prolonged periods of time and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary. Physical requirements of this position include the following:? Does not apply ? Lifting up to 25 lbs ? Lifting up over 25 lbs ? Stooping, crawling ? The noise level in the work environment is usually moderate