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What is the role of a Director of E-commerce at DNAM Brands?

The Director of E-commerce position at DNAM Brands is a Full-time or part-time position opportunity in the Marketing field.

Where is this Director of E-commerce job located?

Beverly Hills, Florida, 34465, United States

What type of employment is offered for this Director of E-commerce role?

Full-time or part-time position

What is the expected salary for this Director of E-commerce job?

Compensation will be discussed during the hiring process.

Director of E-commerce job near me in Beverly Hills, Florida at DNAM Brands

Director of E-commerce

DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a strategic, data-driven Director of E-Commerce to lead our digital commerce organization and drive profitable online growth across our portfolio.

This is a senior leadership role responsible for owning the end-to-end e-commerce business, including strategy, P&L performance, customer experience, digital innovation, and team leadership. You will oversee our Shopify Plus ecosystem, lead our internal e-commerce team, manage external development partners, and collaborate closely with Marketing, Operations, Finance, Creative, and Customer Experience to deliver exceptional digital shopping experiences.

The ideal candidate combines strategic vision with hands-on execution and thrives in a fast-paced, entrepreneurial environment.

Responsibilities

E-Commerce Strategy & Business Leadership

Own the overall e-commerce strategy, roadmap, and annual business plan across all direct-to-consumer channels
Manage the end-to-end e-commerce P&L, including revenue, margin, forecasting, budgeting, and profitability
Define and monitor key performance indicators including traffic, conversion rate, average order value (AOV), units per transaction (UPT), customer acquisition cost (CAC), lifetime value (LTV), contribution margin, and retention
Present monthly and quarterly business reviews with actionable insights and growth recommendations to executive leadership
Develop long-term digital growth initiatives aligned with company objectives

Team Leadership

Lead, mentor, and develop the E-Commerce Manager and future members of the digital commerce team
Foster a high-performance, collaborative culture focused on accountability, innovation, and continuous improvement
Partner with Human Resources on organizational planning, hiring, interviewing, onboarding, and performance development
Serve as the hiring manager for all e-commerce-related positions

Shopify & Customer Experience

Provide strategic oversight of the Shopify Plus platform while guiding day-to-day execution through the E-Commerce Manager
Establish best practices for merchandising, navigation, collections, search functionality, PDP optimization, content management, promotions, checkout experience, and overall site usability
Oversee product launches, promotional calendars, and merchandising strategies across all brands
Ensure seamless coordination between Marketing, Operations, Inventory, and Customer Service
Continuously optimize customer journeys across desktop, mobile, and emerging commerce channels

Technology & Digital Innovation

Own the Shopify Plus technology roadmap and overall e-commerce tech stack
Manage relationships with external development agencies, setting priorities, approving scopes of work, and ensuring timely execution
Translate business initiatives into technical requirements for developers and technology partners
Lead major digital initiatives including:
- Website redesigns and platform enhancements
- Shopify Plus optimization
- Mobile applications
- Loyalty and membership programs
- Subscription platforms
- Third-party integrations
Evaluate and implement AI-powered technologies that improve personalization, search, product recommendations, merchandising, customer service, and overall conversion
Ensure the website architecture and content are optimized for AI-powered search, generative search experiences (GEO), and emerging discovery platforms

Digital Commerce & Omnichannel Growth

Own alternative commerce channels including TikTok Shop and future social commerce initiatives
Partner closely with Marketing to align paid media, SEO, GEO, email, SMS, influencer campaigns, affiliate marketing, and onsite merchandising
Lead conversion rate optimization initiatives through testing and experimentation across landing pages, product pages, merchandising, promotions, and checkout.
Ensure accurate analytics implementation and reporting across GA4 and other business intelligence platforms

Analytics & Performance

Build executive dashboards and reporting frameworks that provide visibility into business performance
Utilize analytics to identify growth opportunities and improve customer acquisition, retention, and profitability
Monitor competitive activity, industry trends, and emerging technologies to keep DNAM Brands at the forefront of digital commerce

Cross-Functional Leadership

Partner with Operations, Production, Inventory Planning, Finance, Marketing, and Customer Experience teams to ensure operational excellence
Collaborate with Customer Service to identify customer pain points and improve the post-purchase experience
Drive continuous process improvement across all digital commerce functions

Qualifications

Bachelor's degree in Business, Marketing, E-Commerce, Digital Commerce, or a related field
8+ years of progressive e-commerce leadership experience, preferably within fashion, lifestyle, beauty, or consumer products
Proven ownership of a direct-to-consumer e-commerce P&L
Extensive experience leading Shopify or Shopify Plus environments
Experience managing internal e-commerce teams and external development agencies
Strong understanding of:
- Shopify Plus
- Google Analytics 4
- Paid Digital Marketing
- Email & SMS Marketing
- SEO & Generative Engine Optimization (GEO)
- Conversion Rate Optimization (CRO)
- Customer Lifecycle Marketing
Experience managing social commerce platforms including TikTok Shop, Shopify, & WhatNot
Strong analytical skills with experience forecasting, budgeting, and executive reporting
Experience leading website redesigns, digital transformation projects, and technology implementations
Familiarity with AI-powered commerce tools, personalization platforms, and modern e-commerce technologies
Excellent leadership, communication, and cross-functional collaboration skills
Comfortable working in a fast-paced, high-growth entrepreneurial environment

Director of E-commerce in Beverly Hills, Florida at DNAM Brands

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