Digital Marketing Specialist in Lubbock, Texas at Bahama Bucks Franchise Corp

ABOUT BAHAMA BUCK’S

At Bahama Buck's, our mission is to provide the ultimate tropical dessert experience to our guests. Our marketing department shapes this mission by creating brand awareness, inviting new guests into our shops, and ensuring that our flavorful, friendly, and fun approach is top of mind for our guests and the communities we serve.

POSITION SUMMARY

The Digital Marketing Specialist supports brand awareness and business growth by managing Bahama Buck’s online presence and executing impactful, data-informed digital campaigns that support positive ROI and increase guest traffic.

This role supports the planning, execution, and optimization of national digital initiatives, including social media, paid digital advertising, content strategy, SEO, and online reputation management. The Digital Marketing Specialist collaborates across departments, supports franchisees with scalable local digital marketing solutions, and ensures digital content reflects both brand integrity and operational excellence.

The ideal candidate is analytical, creative, highly organized, and detail-oriented, with the ability to manage multiple digital projects in a fast-paced, deadline-driven environment.

RESPONSIBILITIES

Digital Strategy

• Support the development and execution of digital marketing strategies across paid and organic channels
• Monitor KPIs, reporting rhythms, and performance data to identify insights and opportunities
• Collaborate cross-functionally to ensure digital initiatives support broader marketing and company goals
• Support the execution and maintenance of scalable local digital advertising solutions for franchisees

Paid Digital Media

• Build, manage, and optimize paid digital campaigns across Meta, TikTok, Pinterest, Google, and emerging platforms
• Monitor budgets, pacing, targeting, and campaign performance using guest and platform data
• Assist with campaign post-mortems and communicate performance insights and recommendations to the marketing team
• Build and maintain content calendars, monitor engagement, and respond to guest interactions
• Monitor emerging social trends and recommend relevant opportunities for the brand

Digital Reputation & SEO

• Maintain accurate shop listings across Google, Facebook, Apple, and Yelp and support quarterly audits
• Support bahamabucks.com content updates and SEO initiatives, helping maintain strong site health and organic growth

Content Creation & Management

• Coordinate content shoots in collaboration with the creative and video teams
• Participate in digital content brainstorming and ensure all content reflects brand standards and operational excellence
• Produce photography, short-form video, and blog content as needed

Franchisee Support

• Provide digital marketing guidance, training, and support to franchisees
• Maintain necessary access to local shop accounts and respond to digital-related questions and requests
• Help develop and provide digital marketing resources and tools that enable franchisees to effectively market their shops locally

• Bachelor’s degree in Digital Media, Marketing, Communications, or a related field preferred; high school diploma or GED required
• 1–3 years of digital marketing experience; multi-location or franchise brand experience preferred
• Working knowledge of digital marketing strategy, local search, online customer acquisition, and engagement
• Experience executing and optimizing paid digital campaigns
• Proficient in social media management tools and platforms, including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Business Profile Manager, and Meta Business Suite
• Experience with SEO, GA4, and web content management preferred
• Photography and videography experience preferred; strong understanding of content direction
• Experience creating short-form video content for Reels/TikTok
• Strong copywriting and editing skills
• Experience with Adobe Creative Suite preferred
• Must be self-directed, highly organized, detail-oriented, and able to manage multiple digital projects simultaneously