Demand Generation Lead in Ireland, Scotland at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Lead based in Ireland.

As a Demand Generation Lead, you will drive the strategy and execution of initiatives that transform market awareness into qualified pipeline growth. This is a high-impact leadership role where you will oversee multi-channel demand generation programs, manage significant marketing investments, and collaborate closely with revenue-focused teams to accelerate business growth. You will lead a team of specialists while balancing strategic planning with hands-on campaign execution and optimization. The position offers the opportunity to shape scalable growth engines, experiment with innovative acquisition strategies, and influence key business decisions through data-driven insights. Working in a dynamic international environment, you will have direct visibility with senior leadership and a measurable impact on revenue performance.

• Own the end-to-end demand generation strategy across paid and organic channels, ensuring alignment with business growth objectives.
• Lead the planning, execution, optimization, and reporting of campaigns across platforms such as Google, LinkedIn, Meta, and other demand generation channels.
• Manage and develop a team of marketing specialists, providing coaching, mentorship, and performance guidance.
• Identify and test new growth opportunities, acquisition channels, and demand creation strategies to drive pipeline expansion.
• Collaborate closely with Sales, Revenue Operations, Partnerships, and other cross-functional stakeholders to improve lead quality, conversion rates, and customer acquisition outcomes.
• Oversee and optimize a substantial marketing budget, ensuring efficient allocation of resources and strong return on investment.
• Analyze campaign performance, customer behavior, and funnel metrics to generate actionable insights and strategic recommendations.
• Present results, forecasts, and growth opportunities to senior leadership and key stakeholders.
• Continuously experiment with messaging, targeting, creative assets, and channel strategies to improve marketing effectiveness and scalability.

• 7+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally within a SaaS or technology-driven environment.
• Proven success in building, scaling, and optimizing demand generation programs that drive measurable business growth.
• Experience leading and developing marketing teams while balancing strategic leadership with hands-on execution.
• Deep expertise in paid media platforms, particularly Google Ads, with strong knowledge of additional channels such as LinkedIn, Meta, content marketing, events, and regional targeting strategies.
• Strong analytical and data-driven mindset with the ability to interpret complex performance metrics and translate findings into business actions.
• Experience managing significant marketing budgets and optimizing campaign performance across multiple channels.
• Solid understanding of marketing technology, attribution models, funnel analysis, and performance marketing best practices.
• Excellent stakeholder management and cross-functional collaboration skills.
• Fluent German and English communication skills, both written and verbal.
• Ability to thrive in a fast-paced, growth-oriented, and international work environment.

• Flexible remote-first work environment with the option to work from anywhere across Europe or from regional office hubs.
• Flexible working hours that support work-life balance and individual productivity.
• Competitive salary package.
• 28 days of annual leave, plus additional special leave and caregiving leave opportunities.
• Monthly flexible benefits allowance that can be used for fitness, groceries, entertainment, lifestyle services, and more.
• Modern home office equipment provided to support remote work.
• Private pension plan contribution support for eligible employees in Germany.
• Dedicated budget for professional development, learning, certifications, and career growth.
• Access to virtual and in-person company events, team gatherings, and annual culture-focused events.
• Opportunity to work within a diverse international team representing multiple nationalities and locations across Europe.
• Comprehensive mental health and wellbeing support, including counseling services, therapy assistance, legal guidance, and financial wellbeing resources.
• Collaborative, low-hierarchy culture that encourages autonomy, innovation, and professional growth.