Director, Demand Generation in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Demand Generation based in the United States.

This senior leadership role is responsible for building and scaling a global demand generation engine that directly fuels enterprise pipeline and revenue growth. You will define the strategy, structure, and execution model for multi-channel marketing programs spanning brand awareness, ABM, partner campaigns, and full-funnel demand creation. Operating as both a strategic leader and hands-on builder, you will establish a high-performing function from the ground up while driving measurable business impact across global markets. The role requires close alignment with sales and marketing leadership to ensure pipeline targets are met and continuously optimized. You will lead a growing team, own the demand generation budget, and shape how marketing performance is measured and scaled. This is a high-visibility role where your work directly influences revenue outcomes and organizational growth.

• Define and lead the global demand generation strategy aligned with revenue and pipeline goals, ensuring full-funnel coverage from awareness through conversion while continuously optimizing performance across channels.
• Build and execute integrated multi-channel programs including ABM, paid media, content syndication, webinars, events, email marketing, and partner-led campaigns to drive scalable pipeline growth.
• Lead, mentor, and scale a growing demand generation and partner marketing team, fostering a culture of accountability, experimentation, and continuous improvement.
• Own and manage the global demand generation budget, making data-driven investment decisions, optimizing spend across channels, and reporting ROI and performance to executive leadership.
• Oversee marketing operations and automation workflows, ensuring alignment between marketing platforms and CRM systems for accurate attribution, lead routing, and pipeline tracking.
• Deliver global reporting and insights on campaign performance, pipeline contribution, and revenue impact, using data to inform strategic decisions and future investment priorities.

• 8+ years of B2B demand generation or growth marketing experience, including at least 3+ years in a leadership role managing teams and scaling programs in enterprise SaaS, IT services, or B2B technology environments.
• Strong hands-on expertise with marketing automation platforms such as Pardot, HubSpot, Marketo, Eloqua, or equivalent, along with deep proficiency in Salesforce CRM for pipeline and attribution management.
• Proven experience designing and executing ABM strategies targeting enterprise accounts, including account tiering, intent data utilization, and multi-touch engagement programs.
• Demonstrated success owning marketing budgets and driving measurable, attributable pipeline impact rather than only top-of-funnel lead generation.
• Strong analytical mindset with experience building dashboards, reporting frameworks, and using data to influence strategic decisions and optimize performance.
• Excellent leadership, communication, and cross-functional collaboration skills with the ability to align marketing, sales, and executive stakeholders.

• Competitive salary range of $180,000 – $190,000 USD
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer support
• Paid time off and company holidays
• Remote-first work flexibility within the United States
• Opportunity to build and lead a global demand generation function from the ground up
• Exposure to enterprise sales, ABM, and high-impact revenue marketing initiatives