Web Strategist at King County Library System – Issaquah, Washington
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About This Position
KCLS is seeking a Web Strategist to develop and execute digital solutions that align and advance organizational goals through the KCLS website. In this position, you will analyze page performance, maintain content updates, ensure best practices, and support Search Engine Optimization (SEO) initiatives to enhance patron service and optimize user experience.
In this position, you will have the opportunity to:
- Lead and implement the strategy for homepage and website layout to ensure alignment with marketing team goals
- Partner with library staff to create compelling site experiences for KCLS campaigns and initiatives
- Analyze and monitor page performance, accessibility, and user behavior to inform web content strategy and design
- Collaborate closely within the Marketing team (email, social media, videographer/photographer, web)and cross-functionally with Communications team and ITS to prioritize efforts
Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed.
About King County Library System (KCLS):
KCLS has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1.5 million diverse patrons, providing an unparalleled collection of library materials, resources, technology, services, and programs.
Approximately 1,000 engaged and passionate staff provide service in 50 community library locations and patron engagement using direct outreach, programs, and virtual assistance. Our service area includes cities, towns, tribal lands, and unincorporated districts of King County, with the exception of the city of Seattle.
From a 2021-2022 comprehensive Diversity, Equity, and Inclusion (DEI) Assessment Demographics and Language Report, of the more than 1.5 million residents who live within the KCLS service area, almost half identify as Black, Indigenous, or People of Color (BIPOC). Moreover, roughly one-third of the KCLS community speaks a language other than English as their first language.
The King County Library System values the diverse perspectives, lived experiences, and cultures of all qualified individuals. We seek applicants that reflect the diversity of the communities we serve and encourage individuals of all backgrounds to apply, including BIPOC (Black, Indigenous, and other people of color), immigrants, refugees, women, LGBTQIA+, individuals with disabilities, veterans, etc.
KCLS welcomes reasonable accommodations for persons with disabilities as an opportunity to assist qualified individuals to participate in the job application or interview process and/or perform the essential functions of the position upon hire.
Need an accommodation to apply or interview? Call (425) 369-3224 or email employment@kcls.org.
KCLS ensures equal opportunities and consideration for all job applicants, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. KCLS does not tolerate discrimination or harassment during any stage of employment, including in recruiting, hiring, promotion, termination, leave of absence, compensation, or training.
The items listed in this section are the key duties and responsibilities for this job and do not represent an exhaustive list. Our organization is dynamic and therefore duties may change based on business necessity; however, any new duties will remain within the scope of the job.
- Partners with internal work teams and departments to create site experiences for KCLS campaigns and initiatives, including identification of resources needed and delivery of accurate messaging and timing.
- Analyzes and monitors page performance, accessibility, and user behavior across site landing pages. Generates data-driven hypotheses that inform strategies and areas of opportunity to improve the customer experience and reduce barriers to access.
- Establishes a deep understanding of KCLS site followers and visitors through data, evaluation, and stakeholder engagement and uses those insights to inform site strategy.
- Maintains a list of content owners for established KCLS web pages, ensuring content is updated on a regularly scheduled timeline.
- Leads overall strategy for homepage and website layout, ensuring alignment with the marketing team editorial calendar and goals.
- Collaborates with marketing team partners on SEO initiatives and content opportunities that improve website visibility and performance.
- Develops, maintains, and ensures standardized best practices based on data analytics, UX and accessibility guidelines and regulations.
- Works with ITS to ensure that new and updated third-party software and business applications integrate with the website.
- Collaborates with website vendors and internal and external web developers to create and manage new website services and features.
Secondary Duties
- Provides electronic newsletter backup, as needed.
- Performs other related duties as assigned.
- Maintains professional knowledge and skills to provide relevant subject matter expertise.
Organizational Competencies
- Valuing Diversity
- Customer Focus
- Ethics, Values and Judgement
- Professional and Technical Knowledge
Job-Specific Competencies
- Vision and Strategic Thinking
- Organizing and Planning
- Drive for Results
- Teamwork/Collaboration
Education and Experience
The items listed below are the minimum requirements for the job and are relevant to this position. The organization values both work experience and education and realizes that individuals take different paths to acquire knowledge.
- Bachelor's degree in marketing, communications, public relations, or interactive media.
- Five years’ experience using a web content management system and administrative interface.
- Experience with computer systems, customer service, and support of large web service applications and/or multilingual website preferred.
- Any equivalent combination of education and experience that provides the necessary qualifications to successfully perform the duties of the position will be considered.
Knowledge and Skills
- Working knowledge in the business of libraries.
- Working knowledge of SEO fundamentals and the interaction between site architecture and content.
- Working knowledge of web tools, A/B testing, card sorting, tree testing, site analytics, and other business intelligence tools.
- Working knowledge of Web Content Accessibility Guidelines (WCAG) and accessibility criteria, checkers and tools.
- Advanced project management and problem-solving skills applied to multiple projects simultaneously from strategy to execution.
- Effectively use data and insights to inform requirements, ideas, and strategies.
- Nimbleness and flexibility in a fast-paced and dynamic work environment.
- Well-developed verbal, active listening, and written communication skills with various and diverse audiences.
- Confident communicator and presenter with interest in teaching others.
- Demonstrated collaboration with cross-functional teams and stakeholders.
- Driven with a growth mindset who can operate as a pace setter in an ever-evolving digital landscape.
Professional Licenses and Certifications
- None.
Work Environment
Work is performed in a typical office environment. Work schedule may include occasional evening and/or weekend meetings or commitments. Some travel within the service area is required. Incumbent may be permitted hybrid telework schedule upon request.
Physical Demands
While performing the duties of this job, the employee will:
- Constantly sit throughout work shift and will occasionally stand and seldom walk.
- Seldom reach up or down and frequently reach out at chest level with hands and arms.
- Frequently use hands in conjunction with constant finger use.
- Keyboarding may be repetitive up to frequently.
- Rotate neck up to frequently.
- Change tasks depending upon the shift.
- Require extensive close work including use of a computer monitor.
- Seldom lift up to 35 lbs. and seldom carry up to 10 lbs.
- Seldom push/pull carts and wheeled equipment with light force.