Marketing Technology Director in Fort Wayne, Indiana at Parkview Health

Bachelors degree in marketing marketing technology business or related field required. 8-10 years related work experience in related industry or marketing technology space. Proven working experience with marketing technology platforms (CMS DXP CRM marketing automation intranet mobile and data security practices). Experience in leading a team and collaborating with IT and senior organizational leadership to drive business goals. Strong understanding of analytics and data driven marketing. In-depth understanding of architecture of an integrated marketing technology stack and developing systems that support and interact with one another. Demonstrated ability to conceptualize and implement web marketing initiatives that drive engagement and results with patients providers consumers and key influencers. Expertise in evaluating data building audience profiles lead-generating tools and transforming insights into robust and actionable web and digital marketing plans.