Social Media Specialist at U.S. Ski and Snowboard Association – Park City, Utah

JOB DESCRIPTION

SOCIAL MEDIA SPECIALIST

CLASSIFICATION: Year-round; Full-time

FLSA: Exempt

REPORTS TO: Director of Marketing & Communications

LOCATION: Park City, Utah

TRAVEL: 10%

BENEFITS 401k with 4% company match; medical and dental benefits; pet insurance; generous flexible time off; access to athlete gym; staff lunch on Thursdays; hybrid work schedule

U.S. Ski & Snowboard is seeking a Social Media Specialist. This is a full-time position eligible for our full benefits package, including medical insurance and retirement. For inquiries or help with your application, please email HR@usskiandsnowboard.org.

SUMMARY / OBJECTIVE

U.S. Ski & Snowboard is looking for a Social Media Specialist with community management and content development to contribute to the team’s social media channels. You will be joining a team that executes a social media strategy to maximize reach, grow the team’s audiences and use platforms to meet organizational goals, while identifying new opportunities across platforms and reporting analytics.

ROLES & RESPONSIBILITIES

• Create, curate and deploy content across all U.S. Ski & Snowboard Team social media platforms regularly with a focus on video, including Instagram, TikTok, Facebook, X, Threads and LinkedIn

• Community manage social platforms and look for opportunities to engage with brands, athletes and influencers

• Execute a social media calendar, including event promotion, results, milestones and sponsorship fulfillment, amongst others

• Collaborate with internal Creative, Communications/Marketing, Partnership, Events, Foundation and Athletic teams to fill content calendar

• Work with content creators (videographers, photographers, press officers, photo services) to curate and deliver content on social platforms and identify tactics for deployment

• Deploy team, athlete, brand and sponsor messages and initiatives

• Monitor and report on relevant data, including engagement, views, sentiment, etc.

• Proactively identify relevant industry happenings, cultural trends and leaders to help expand content plans and improve brand awareness

• Seek and evaluate opportunities to stay at the forefront of new trends, tools, and channels

• Make tactical recommendations on new social outlets and platforms; vet emerging features on existing platforms

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

COMPETENCIES & EXPERIENCE

• Required

  • 1+ years of social media experience for a brand across platforms

  • Education in Marketing, PR/Communications, English, Advertising, Business or related fields

  • Strong video editing skills

  • Proactive, organized, detail-oriented—able to work on tight deadlines and in a live environment

  • A passion for social media and current trends, along with knowledge of best practices and how to optimize content to help create growth

  • Ability to build relationships and partnerships with athletes, influencers and brands

  • Passionate, creative and curious

  • Able to work in a fast-paced environment and non-traditional hours

• Preferred

  • Have an understanding of U.S. Ski & Snowboard sports, athletes and organization

  • Previous work within a sports environment

  • Experience with tools and analytics related to evaluating social success

  • Proficiency with Adobe Creative Suite and social scheduling tools

  • Experience in influencer marketing, campaigns and platforms

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

U.S. SKI AND SNOWBOARD EEO STATEMENT

U.S. Ski & Snowboard is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. U.S. Ski & Snowboard's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment.