Temp- Marketing Communications Analyst in Seneca Falls, New York at Goulds Pumps IPG LLC

The Marketing & Communications Analyst supports the development and execution of integrated marketing strategies for ITT Flow Technologies (a division of ITT) brands. This role is responsible for campaign planning and execution, lead generation, content development, and event/tradeshow management. Working closely with cross-functional teams and subject matter experts (SMEs), the Analyst ensures alignment between marketing initiatives and business growth objectives.

Reporting to the Senior Marketing & Communications Manager, this role plays a key part in driving brand awareness, customer engagement, and pipeline growth across key markets

Marketing Strategy & Execution

• Support the development and implementation of marketing strategies for industrial brands under ITT Flow Technologies
• Execute integrated marketing campaigns across digital, social, email, and traditional channels
• Align messaging with brand positioning, value propositions, and market priorities
• Contribute insights and recommendations to optimize marketing performance and ROI

Campaign & Lead Generation

• Plan, build, and execute lead generation campaigns using platforms such as HubSpot
• Develop and manage email marketing workflows, landing pages, and nurturing sequences
• Monitor campaign performance and optimize based on data-driven insights
• Partner with sales teams to ensure leads are effectively qualified and handed off

Tradeshow & Event Management

• Coordinate participation in industry tradeshows, conferences, and customer events
• Manage event logistics including vendor coordination, materials, booth planning, and staffing
• Develop pre- and post-event marketing plans to maximize engagement and lead capture
• Track event ROI and prepare post-event performance reports

Content Development & Communications

• Collaborate with SMEs to create technical and commercial content including case studies, blogs, white papers, and presentations
• Support internal and external communications initiatives
• Ensure consistent brand voice and messaging across all channels
• Assist in the development of sales enablement materials

Data, Reporting & Analytics

• Track, analyze, and report on marketing performance metrics (campaigns, digital channels, events)
• Develop dashboards and reports using Excel, CRM systems, and marketing automation tools
• Provide regular insights to support strategic decision-making

Cross-Functional Collaboration

• Partner closely with Sales, Product Management, Engineering, and SMEs to ensure technical accuracy and relevance
• Maintain consistent communication to support campaign execution and content creation
• Contribute to strategic planning under direction of the Senior Marketing & Communications Manager

Innovation & Continuous Improvement

• Leverage AI tools and emerging technologies to enhance productivity, personalization, and campaign effectiveness
• Identify opportunities to improve processes, tools, and marketing impact
• Stay current on industry trends, competitive landscape, and best practices

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–5 years of experience in B2B marketing, preferably in industrial or technical environments
• Experience with marketing automation tools (e.g., HubSpot, Constant Contact, or similar)
• Proficiency in Microsoft Office (PowerPoint, Excel, Word)
• Familiarity with social media platforms (LinkedIn, YouTube, etc.) in a business context
• Strong analytical, organizational, and project management skills
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience in manufacturing, industrial technologies, or flow/processing industries
• Knowledge of CRM systems and lead lifecycle management
• Basic understanding of SEO/SEM and digital marketing best practices
• Experience supporting tradeshows or large-scale events
• Exposure to AI tools for marketing content creation, analytics, or automation

Key Competencies

• Data-driven mindset with strong attention to detail
• Ability to translate technical concepts into clear, compelling messaging
• Collaborative and proactive approach to cross-functional teamwork
• Adaptability in a fast-paced, evolving environment
• Strong time management and ability to manage multiple projects simultaneously

Why Join Us

• Opportunity to work on innovative industrial brands within a global market
• Exposure to strategic marketing initiatives and leadership
• Collaborative, growth-oriented environment

Ability to drive measurable business impact through marketing