Product Manager - Radiation Protection Eyewea in Newport News, Virginia at Burlington Medical

The Product Manager will support the Burlington Medical Radiation Protection Eyewear product line by executing key marketing, product, and customer‑focused initiatives. This role enables the Senior Product Marketing Manager to focus on strategy, planning, and communication by taking ownership of day‑to‑day execution, cross‑functional coordination, and project follow‑through.

Responsibilities include implementing marketing programs, maintaining product and packaging updates, coordinating VOC activities, supporting sales enablement, and ensuring smooth operational execution across Sales, Marketing Communications, Manufacturing, Supply Chain, Engineering, and other partners. This position may be remote within the U.S.

• Marketing Execution – Radiation Protection Eyewear
  • Implement marketing programs that support the eyewear portfolio, including web updates, collateral development, promotions, sampling, and trade show/event preparation.
  • Maintain product information, packaging, labeling, and documentation updates in coordination with cross‑functional teams.
  • Support execution of product lifecycle activities such as SKU updates, discontinuations, and product refreshes.
  • Assist in developing product messaging, competitive comparisons, and customer‑facing materials aligned with the Senior Product Marketing Manager’s strategy.

• Cross‑Functional Coordination & Project Support
  • Coordinate day‑to‑day project activities across Manufacturing, Supply Chain, Engineering, Quality, and Customer Service to ensure smooth execution.
  • Track project timelines, deliverables, and follow‑through to ensure initiatives stay on schedule.
  • Support operational improvements related to customization workflows, coatings, frame options, and prescription processes.

• Sales Enablement
  • Provide Sales teams with updated tools, training materials, and product information.
  • Respond to sales inquiries regarding product features, availability, competitive positioning, and customer needs.
  • Assist in developing sales presentations, product guides, and comparison tools.

• Customer Focus & VOC Support
  • Support Voice of Customer (VOC) activities, including surveys, interviews, and feedback collection.
  • Help translate customer insights into actionable recommendations for product improvements or new opportunities.
  • Maintain subject‑matter familiarity with clinician needs related to comfort, fit, weight, eyewear coatings, prescription accuracy, and long‑term wearability.

• Business Support & Data Analysis
  • Assist in analyzing sales data, market trends, and competitive activity to support category insights.
  • Help maintain dashboards, KPIs, and reporting tools that track product performance.
  • Support pricing updates, quoting tools, and margin analysis under guidance from the Senior Product Marketing Manager.

• Drive for Results
  • Demonstrate strong follow‑through, attention to detail, and ownership of assigned tasks.
  • Support continuous improvement initiatives across the eyewear category.
  • Collaborate effectively across the organization and model Burlington Medical’s values and behaviors.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position.

• Understands internal and external customers

• Assure a safe work environment

• Encourage individual development

• Demonstrates teamwork and flexibility/adaptability

• Demonstrates honesty

• Keep our commitments

• Think systemically and ensure constancy of purpose

• Lead with humility and respect every individual

• Focus on process, embrace scientific thinking, flow and pull value, assure quality at the source and seek perfection

• Bachelor’s degree in Marketing, Business, or related discipline

• 1–3 years of product management, marketing, or related experience

• Experience in medical devices, eyewear, or healthcare products preferred

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong organizational and project‑management skills

• Ability to manage multiple tasks and deadlines with attention to detail

• Strong analytical and communication skills

• Proficient in Microsoft Office (Word, Excel, PowerPoint)

• Ability to collaborate effectively across teams

• Ability to travel up to 20–30%