Staff Engineer, Salesforce Marketing Cloud in India at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Staff Engineer, Salesforce Marketing Cloud based in India.

This role offers an exciting opportunity to design and deliver advanced Salesforce Marketing Cloud solutions that power personalized customer engagement at scale. You will lead the development of sophisticated marketing automation workflows, email campaigns, and customer journeys while collaborating with cross-functional teams to deliver high-quality digital experiences. Working in an Agile and globally distributed environment, you will combine technical expertise with strategic thinking to optimize campaign performance, enhance customer engagement, and drive marketing innovation. This position is ideal for a hands-on professional who enjoys solving complex technical challenges, mentoring teams, and delivering scalable marketing technology solutions

• Develop, configure, and deploy marketing campaigns, customer journeys, and automation workflows using Salesforce Marketing Cloud.
• Design and build responsive, dynamic, and personalized email templates utilizing HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
• Configure and manage key Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.
• Develop SQL queries, create and maintain Data Extensions, implement audience segmentation, and execute personalization strategies.
• Build and support triggered communications, lifecycle marketing campaigns, and automated customer engagement programs.
• Integrate Salesforce Marketing Cloud with external platforms through APIs, ensuring reliable data synchronization and seamless system connectivity.
• Monitor email deliverability, campaign performance, IP/domain reputation, and recommend optimization strategies to improve marketing effectiveness.
• Troubleshoot campaign execution, automation processes, data issues, and system integrations while ensuring platform stability.
• Collaborate with architects, business analysts, administrators, and cross-functional stakeholders to deliver scalable marketing solutions.
• Act as a module lead and primary point of contact for assigned business units or markets, providing technical leadership and guidance.
• Prepare technical documentation, contribute to proof of concepts, and recommend continuous improvements based on analytics and industry best practices.

• Bachelor's or Master's degree in Computer Science, Information Technology, or a related discipline.
• 5.5+ years of professional experience with strong hands-on expertise in Salesforce Marketing Cloud development and implementation.
• Strong knowledge of Salesforce Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.
• Advanced proficiency in SQL, Data Extensions, audience segmentation, and customer data management.
• Experience developing responsive and personalized email templates using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
• Proven experience managing email campaigns, customer journeys, triggered communications, lifecycle campaigns, and marketing automation workflows.
• Strong understanding of personalization strategies, campaign automation, and customer engagement best practices.
• Experience integrating Salesforce Marketing Cloud with external systems using APIs.
• Knowledge of email testing, deliverability best practices, IP/domain reputation management, and campaign performance optimization.
• Ability to troubleshoot campaign, automation, integration, and data-related issues within Salesforce Marketing Cloud.
• Familiarity with Advertising Studio and Salesforce Mobile SDK is considered an advantage.
• Experience working independently within Agile, geographically distributed teams, supported by excellent communication, collaboration, and stakeholder management skills.

• Competitive salary and comprehensive benefits package.
• Opportunity to work on enterprise-scale Salesforce Marketing Cloud implementations.
• Flexible and collaborative work environment with distributed global teams.
• Exposure to modern digital marketing technologies and large-scale customer engagement initiatives.
• Continuous learning and professional development opportunities.
• Dynamic, innovation-driven culture that encourages ownership and technical excellence.
• Opportunities to lead technical initiatives and contribute to strategic marketing technology projects.