Director, CRM in United States at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, CRM based in the United States.
This is a senior leadership role responsible for defining and scaling customer lifecycle and retention strategies across a fast-growing digital gaming and entertainment ecosystem. You will own the CRM vision across multiple omnichannel products, driving engagement, loyalty, and reactivation through highly personalized, data-driven campaigns. The role sits at the intersection of marketing, analytics, and martech, requiring both strategic leadership and hands-on understanding of CRM execution. You will oversee segmentation strategies, customer journey design, and campaign performance across email, SMS, push, and other digital touchpoints. Working closely with analytics and technology teams, you will shape how customer data is activated to maximize lifetime value. This is a high-impact opportunity to influence growth, retention, and customer experience at scale in a dynamic, product-driven environment.
- Define and lead the end-to-end CRM and lifecycle marketing strategy across iCasino and Sportsbook products, ensuring alignment with retention, loyalty, and growth objectives.
- Own the design and execution of omnichannel campaigns across email, SMS, push notifications, in-app messaging, and retail/paid channels.
- Develop and optimize segmentation strategies using customer data to drive personalized engagement, reactivation, and cross-sell opportunities.
- Partner with martech and external platforms to enhance automation, campaign orchestration, and CRM technology capabilities.
- Collaborate with analytics teams to build dashboards, monitor KPIs, and continuously optimize campaign performance and customer journeys.
- Lead cross-functional alignment with product, marketing, and operations teams to ensure consistent execution of lifecycle initiatives.
- 8+ years of experience in CRM, lifecycle marketing, or retention marketing, with at least 5+ years in a senior leadership role within online gaming or sportsbook environments.
- Strong expertise in customer segmentation, lifecycle design, and data-driven marketing strategies.
- Proven ability to analyze complex datasets and translate insights into actionable marketing strategies.
- Hands-on experience with CRM platforms, marketing automation tools, and omnichannel campaign execution.
- Strong leadership skills with experience managing teams and influencing cross-functional stakeholders.
- Excellent communication, strategic thinking, and problem-solving abilities in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- Competitive compensation package with eligibility for performance-based bonus incentives
- Comprehensive medical, dental, and vision insurance coverage
- Retirement savings plan (401k) with employer support
- Paid time off, holidays, and additional flexible leave options
- Parental leave and family support benefits
- Hybrid of financial, wellness, and emotional wellbeing programs designed to support employees holistically
- Career development opportunities within a fast-growing digital entertainment organization
- Access to modern tools, platforms, and data-driven marketing technologies.