Growth Lead / Demand Generation Lead in Dubai at Outpace Professional Services

About Outpace Professional Services
OPS delivers enterprise-grade ERP, automation, and sovereign technology solutions for ambitious businesses that need to move fast without sacrificing quality. From startups to large-scale global operations, we provide the expertise clients need, when they need it, without the overhead of traditional consulting firms.

Our team specialises in Odoo ERP, hyper-automation, systems integration, and operational transformation, helping organisations build scalable, efficient, and fully controlled technology ecosystems.

At OPS, we value agility, transparency, and excellence without ego. We move quickly, solve real problems and focus on delivering measurable impact for every client we work with.

Outpace is hiring a Growth Lead / Demand Generation Lead to build the pipeline creation engine across Business Systems and Advisory.

This is a foundational marketing hire responsible for moving the company from founder-led demand into a repeatable campaign, channel, and conversion engine that can support aggressive SDR and AE hiring.

In this role, you will own demand generation strategy, campaign execution, funnel performance, and pipeline reporting across core branches such as ERP, CRM/Salesforce, Notion, PMO/Advisory, and future service lines.

• Own demand generation strategy across Business Systems and Advisory.
• Build campaign plans by vertical and branch, including ERP, CRM/Salesforce, Notion, PMO/Advisory, and future branches as they mature.
• Define ICPs, buyer personas, target account segments, pain points, and conversion paths with Product / Vertical Marketing and Sales.
• Create monthly and quarterly campaign calendars tied to pipeline targets, SDR capacity, AE capacity, and launch priorities.
• Own inbound and assisted pipeline programs, including paid campaigns, email, webinars, events, partner campaigns, content campaigns, website conversion, and nurture.
• Partner with RevOps on attribution, routing, lead scoring, source tracking, funnel conversion, and pipeline reporting.
• Partner with SDR leadership so marketing campaigns translate into clean outbound plays, account lists, messaging, and meetings.
• Manage campaign budget, test plans, channel experiments, performance reviews, and ROI discipline.
• Build repeatable growth playbooks before adding more headcount or external agency spend.

• B2B demand generation experience in SaaS, services, consulting, ERP/CRM, IT services, or complex B2B sales.
• Strong understanding of pipeline metrics, including MQL, SQL, SQO, CAC, conversion rates, win rates, source attribution, and pipeline coverage.
• Experience working closely with SDR and AE teams.
• Comfort operating hands-on across strategy, campaign briefs, reporting, landing pages, webinar execution, and testing.
• Strong commercial judgment and the ability to prioritize campaigns that create revenue, not vanity activity.
• Clear communication and confidence working with executives, sales leaders, RevOps, and branch leaders.

• Experience marketing ERP, CRM, Salesforce, Odoo, Notion, PMO/advisory, or digital transformation services.
• Experience building demand generation from early-stage or messy environments where systems are not yet perfect.
• Comfort using AI tools to accelerate research, campaign creation, personalization, reporting, and content production.

• Qualified pipeline is created by branch and vertical.
• Campaign-sourced and campaign-influenced opportunities increase.
• SDR-accepted leads and meetings are created from campaign activity.
• Conversion rates improve from visitor/contact to meeting, meeting to opportunity, and opportunity to won revenue.
• Pipeline coverage improves against AE and branch targets.
• RevOps and leadership have a clean weekly campaign performance review rhythm.

In your first 90 days, you will:

• Audit current pipeline sources, CRM hygiene, messaging, website conversion, and campaign assets.
• Define campaign priorities for ERP, CRM/Salesforce, Notion, and PMO/Advisory.
• Launch the first 3-5 focused campaigns tied to SDR and AE capacity.
• Create weekly growth reporting with RevOps.
• Build the initial campaign operating cadence across planning, launch, measurement, and iteration.