Senior Manager, Marketing Technology Developer, Digital Banking in Remote at Forbright Bank
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Job Description
Design, implement, optimize, and maintain customer user journeys across Braze and Segment
Support segmentation strategies to deliver personalized marketing campaigns and customer interactions
Own A/B testing and product analytics, leveraging data insights to improve marketing performance in Statsig
Collaborate with cross-functional teams, including marketing, product, business management, and external vendors to ensure project success
Maintain and troubleshoot technical issues, including routinely testing of all Martech capabilities for ease of use, speed and performance,including fixing any issues or bugs that arise
Manage data integrations by defining and building APIs, handling JSON formatted data, and implementing integrations within an event-driven architecture
Develop and maintain internal technical documentation
Develop proof-of-concept (POC) solutions to validate technical feasibility
Collaborate with stakeholders to gather requirements and implement platform enhancements
Stay current with emerging digital trends and evaluate their potential impact
Ensure compliance with regulatory requirements and industry standards for digital banking
Perform other duties as assigned
Bachelor’s Degree in Computer Science, Information Technology, Marketing or a related field required; Master's Degree preferred
Minimum of 6 years of experience in development and/or operational management of client facing technologies required
Understanding of marketing automation, digital advertising, customer data platforms and content management systems, with Braze, CDP, and WordPress experience preferred
Expertise in developing new technical solutions
Experience in marketing automation required
Deep familiarity with agile development methodologies and project management tools
Drive user centric product decisions with passion for providing optimal user experience
Experience in building and managing customer journeys using modern customer experience platforms such as CDP (Segment) and Braze
Proficiency in reading and understanding technical documentation, including API specifications, sequence diagrams, and detailed system designs
Strong proficiency inHTML, CSS, JavaScript, andSQL
Experience building APIs highly preferred
Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
Excellent verbal, written, and interpersonal communication skills
Strong organizational skills and attention to detail
Outstanding problem-solving and time management skills
Self-motivated, self-directed, and results-oriented
Adaptable and able to multitask in a fast-paced environment
Can work independently and within a team; solution-oriented with a collaborative approach
$120,000 - $140,000 a year