Home Care Business Development Manager (Medicaid Waiver Programs in South Bend, Indiana at Serenity Home Health Care

Business Development Manager

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.Analyze client insights, workforce trends, market analysis, and marketing best practices to build successful strategies.Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.Collaborate with Business Management Representatives to test and evolve tactics to nurture leads.Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets.Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging.Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide additional sales support.Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.Identify effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing accordingly.Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.Assist with community outreach for recruitment purposes.Conduct introductory presentations and welcoming events for new or existing partners/entities.Deliver company souvenirs to contracted partners/entities.Perform other job-related duties as assigned.

Responsibilities: Office Manager

Administer payroll on a bi-weekly basis.Organize, direct, and monitor daily activities of front desk staff.Ensure efficient, friendly, and professional guest registration, check-out, and telephone service.Establish procedures, prepare and coordinate schedules, and expedite workflow.Oversee the performance of front desk employees.Assist with dining, entertainment, or transportation reservations as needed.Ensure timely distribution of medical supplies to Medicaid clients/patients.Periodically check inventory and ensure adequate stock levels.Supervise cleaning staff and ensure workplace cleanliness.Maintain car keys, office phones, printers, and other office equipment.Coordinate with vendors for facility maintenance.Manage payment of rent and other utility bills.Handle receipt of mail and courier deliveries, ensuring proper handover to respective employees.Oversee the renewal of company and IDPH licenses.Maintain employee personal files and ensure compliance with record-keeping requirements.Monitor time and attendance records.

Required Skills/Abilities

Strong organizational and leadership skills.Excellent communication and interpersonal skills.Proficiency in Microsoft Office Suite and other relevant softwareAbility to multitask and prioritize tasks effectively.Experience in managing payroll and office administrative functions.Ability to analyze data and develop strategic business insights.

Education and Experience

Bachelor’s degree in Business Administration, Marketing, or a related field preferred.

Proven experience in business development, marketing, or office management.

Proven experience in business development, marketing, community outreach, or office management.

Demonstrated experience in marketing and business development within the home care, home health, healthcare, or related industry.

Strong understanding of referral sources, client acquisition strategies, and relationship-building within the healthcare community.

Physical Requirement

Prolonged periods sitting in a desk and working in a computer