Paid Search Specialist in at LeafHome

Paid Search Specialist

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make homeownership easy. Weve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Womens Committee, Diversity & Inclusion Committee, and VetConnect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win Being driven every day to win is who we are
• People Powered Recognized as a top Ohio and U.S. workplace by Great Place to Work, Energage, and more
• Family Feel with Enterprise-Level Resources You are important to us, and weve built a culture youll love
• Support Inclusion, sustainability, and reliability surround everything we do
• Personal Growth Dedicated to providing resources and encouragement for employee growth
• Mobility Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The Specialist, Paid Search is responsible setup and basic optimizing and implementing paid search advertising efforts across Leaf Home Baths portfolio.This individual is crucial to supporting the digital performance marketing team to acquire new quality leads through Paid Search. You will accomplish this through hands-on experience launching and analyzing an acquisition-centric program that drives cost-effective customer lead generation.

Essential Duties and Responsibilities:

• Build paid search campaigns including bid management, budget allocation, performance monitoring, keyword expansion, ad copy development and testing

• Track, measure, report, and analyze for further optimization of all initiatives and generation of new tests

• Optimize copy and landing pages for paid search engine marketing campaigns

• Maintain relationships with search engines to test new-to-market offerings

• Recommend bid, budget, targeting and optimization adjustments to reach assigned KPIs and metrics

• Support Senior Manager by analyzing and interpreting data. Communicates insights from multiple sources to enhance media, and website conversion rates

• Support Senior Manager in weekly performance meetings with Marketing leadership

• Collaborate across internal teams including analytics and creative to create holistic advertiser solutions that understand the customer journey

• Develop post-campaign reports including samples, highlights and recommendations

• Collaborate with platform partners to continuously scope and research new tests in search

• Utilize BI tools (Tableau) to analyze data, partnering with Marketing Analytics team, to drive results and improve efficiency

• Perform other duties as assigned by supervisor

Experience and Minimum Qualifications:

• Bachelor's Degree required

• 1+ year of direct experience in paid search digital acquisition programs

• Advanced understanding of advertising campaign setup in SA360, Google Ads and Bing

• Advanced understanding and execution on real-time bid changes based on pacing and performance

• Advanced Excel skills including ability to analyze data to understand trends

• Ability to work both with a team and/or individually to achieve goals, meet deadlines, etc.

• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without dropping the ball

• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a roll up your sleeves and win every day mentality

• Hold oneself accountable and responsible while being self-driven in accomplishing goals

• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion

• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately

• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection

• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first

• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)

• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

• Experience using PowerBI, Tableau or other data visualization tools to perform trend analysis
• Experience utilizing ad management tools like Smartly.io preferred

Travel Requirements:

No travel required

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:

Normal Office Environment

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

• Innovating, Always Providing cutting-edge solutions for employees and customers
• Partnering with Our Customers Building trusted relationships at the core of everything we do
• Empowering Employees Creating opportunities for growth and success in a supportive environment
• Supporting Our Communities Giving back to the places our customers and employees call home

What We Offer

• Industry-leading compensation package
• Competitive medical, dental, and vision benefits after 60 days
• Retirement savings plan with company match
• Paid parental leave and generous paid time off programs
• On-campus fitness programs and meal delivery services
• Comprehensive health, wellbeing, financial wellness, and childcare benefits
• Opportunities for growth and advancement

Additional Perks

• Employee assistance program with 24/7 legal, financial, and counseling support
• Employee discount marketplace with thousands of savings options
• Gym membership reimbursement
• Employee resource groups, including VetConnect and the Womens Committee

Awards and Recognition

Leaf Home has been recognized as a top workplace by The Plain Dealer, is a multi-year recipient of Top Workplaces USA by Energage, and is Great Place to Work Certified. Additional recognitions include:

• Remodeling 550 list placements
• Qualified Remodeler Top 500 rankings
• Smart Culture Awards for employee-focused culture
• Inc. 5000 and Inc. 5000 Regionals: Midwest growth recognition

For a full list of awards, visit www.leafhome.com/press/.

Diversity and Equal Opportunity

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.