Digital & Social Content Specialist in Portland, Maine at MAINE COLLEGE OF ART & DESIGN

Collaborate across the College’s academic programs and administrative departments to identify and develop stories that highlight MECA&D’s people while supporting institutional priorities.

Develop and maintain an editorial calendar aligned with institutional priorities, recruitment objectives, College initiatives, academic programming, and the rhythm of campus life.

Proactively identify opportunities for timely, relevant, and culturally responsive content that aligns with institutional priorities while balancing departmental requests.

Translate longer-form content into optimized platform-specific social media content.

Own day-to-day management of institutional social media accounts by creating platform-optimized content and responding to comments, messages, and mentions to boost community engagement.

Work with sub-account social media owners at the College to support a cohesive brand network.

In partnership with the Director of Marketing & Communications and Marketing & Communications Coordinator, interview, write, and produce news items, profiles, and other editorial content for the College’s digital platforms.

Monitor digital and social performance to develop regular reports and insights for the Director of Marketing & Communications to inform strategy and editorial decisions.

Develop a testing strategy to understand how variables like timing and format affect performance by platform.

Stay informed on emerging technologies and social media trends, and recommend tests to enhance MECA&D’s ability to tell compelling stories.

Serve as the primary institutional photographer and videographer for day-to-day digital content.

Regularly document students, faculty, alumni, studios, exhibitions, events, campus life, community partnerships, and creative process.

Produce short-form video and photography optimized for digital platforms and engagement.

Maintain an organized digital repository, including asset sharing and permissions.

Coordinate external resources for larger-scale photo or video projects as needed.

Help establish and supervise the in-house Content Creator Studio.

Train and mentor student content creators in photography, video, storytelling, social strategy, and interviewing skills.

Identify and assign stories to student content creators that support MECA&D’s overall content strategy.

Review and edit student-produced content for accuracy and alignment with institutional standards.

Establish workflows, permissions, expectations, and production standards for student creators.

Help students build professional portfolios and transferable creative communication skills.

Bachelor’s degree or an equivalent combination of education, training, and relevant experience required.

Three or more years of related professional experience in digital content creation, social media, communications, or marketing preferred.

Experience planning, producing, editing, and publishing original photography, video, and written content for digital platforms.

Experience managing organizational social media accounts, maintaining editorial calendars, and engaging with online audiences.

Experience using performance data to evaluate content and recommend improvements to audience engagement and communications.

Experience collaborating with colleagues or contributors to develop stories and manage content from concept through publication.

Experience training, mentoring, supervising, or providing constructive editorial feedback to students or other content contributors preferred.

Strong writing, interviewing, editing, and visual storytelling skills, with attention to accuracy, tone, audience, and institutional voice.

Ability to adapt stories, photographs, and video for different platforms and audiences while maintaining consistent branding.

Proficiency with digital cameras, smartphone cameras, microphones, and related photography and video production equipment.

Proficiency with photo and video editing software and familiarity with design tools appropriate to digital content production; ability to learn new tools as needs evolve.

Working knowledge of social media publishing, community engagement, analytics, and content testing.

Ability to apply digital accessibility practices, including captions, alternative text, and accessible presentation of content.

Sound judgment in handling comments, messages, sensitive information, image permissions, and situations requiring consultation or escalation.

Ability to organize digital assets and maintain clear records of permissions, usage, and sharing.

Strong organizational and project management skills, including balancing requests, adjusting priorities, meeting deadlines, and completing projects independently.

Ability to build collaborative relationships with students, faculty, staff, alumni, and community partners representing varied backgrounds and perspectives.

Ability to translate institutional and enrollment priorities into authentic, engaging stories.

Ability to establish clear assignments and production standards, provide constructive feedback, and support student creators’ professional development.

Initiative, creativity, adaptability, and a willingness to evaluate emerging platforms and approaches.