Staff Product Manager, Search and AI Visibility in Haciendas del Canada, Nuevo León at Jobgether

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Staff Product Manager, Search and AI Visibility based in Canada.

In this senior product leadership role, you will shape how thousands of real estate businesses are discovered through traditional search engines and emerging AI-powered platforms.
You will own the strategy, roadmap, and business outcomes for organic discovery and AI visibility across a large portfolio of client websites.
By combining customer insights, technical SEO expertise, and an understanding of AI-driven search, you will help real estate professionals strengthen their online presence and attract new business.
You will partner directly with engineering and design teams to develop scalable platform capabilities that improve visibility and deliver measurable customer value.
Through experimentation, rigorous measurement, and continuous product improvement, you will turn complex technical challenges into accessible solutions for non-technical users.
This is an opportunity to lead a high-impact product area in a fast-moving, remote-first environment at the intersection of real estate technology, digital marketing, and artificial intelligence.

• Own the product strategy, roadmap, and business performance for organic search discovery and AI visibility across the platform's extensive portfolio of real estate websites.

• Define how customers understand, influence, and measure their visibility across traditional search engines and AI-powered answer platforms, including ChatGPT, Perplexity, and Gemini.

• Conduct regular customer research and collaborate with client-facing teams to understand real estate professionals' business needs, identify challenges, and prioritize high-impact product opportunities.

• Build compelling business cases for product investments, connecting roadmap priorities to customer outcomes, product adoption, retention, revenue growth, and long-term business value.

• Develop capabilities that help search engines and AI assistants accurately discover, interpret, and reference clients' brands, listings, expertise, and website content.

• Establish meaningful measurement frameworks for AI citations, organic visibility, and search performance, helping customers understand the impact of product improvements.

• Own the technical foundations that support website discoverability, partnering with engineering and next-generation website platform teams to address recurring issues through scalable defaults, automation, and safeguards.

• Design and execute controlled experiments across representative groups of websites, measure results rigorously, and scale successful improvements across the platform.

• Work closely with dedicated engineering and design partners to translate product strategy into clear requirements, actionable priorities, and successful product releases.

• Simplify complex technical capabilities into intuitive experiences that allow busy, non-technical customers to benefit from advanced search optimization without requiring specialist knowledge.

• Collaborate with client success, sales, and marketing teams to coordinate launches, communicate product value, and ensure customers understand and adopt new capabilities.

• Monitor changes in search engine algorithms, AI discovery technologies, and digital marketing practices to identify emerging opportunities and adapt product strategy accordingly.

• Use AI tools to accelerate research, investigate problems, prototype ideas, and improve product development workflows.

• Take end-to-end ownership of the product area, making informed decisions under uncertainty and maintaining accountability for outcomes from initial discovery through launch and ongoing optimization.

• At least 7 years of product management experience, including end-to-end ownership of a product or product line with accountability for adoption, customer outcomes, and revenue.

• Demonstrated ability to manage a product area as a business, building investment cases, prioritizing initiatives based on commercial impact, and connecting product decisions to retention and revenue growth.

• Hands-on experience with SEO, organic search growth, or related digital discovery disciplines, together with a well-developed understanding of AI-powered search and answer engines.

• Strong technical fluency, with the ability to collaborate credibly with engineers, understand website architecture and search discoverability, and identify the technical changes most likely to improve results.

• Proven customer discovery skills, including the ability to engage directly with customers, understand their business priorities, and translate their feedback into actionable product strategy.

• Experience developing product roadmaps, defining requirements, prioritizing backlogs, and delivering products in close partnership with engineering and design teams.

• Strong analytical and experimentation skills, with the ability to establish meaningful metrics, test hypotheses, distinguish genuine impact from coincidence, and make evidence-based decisions before scaling changes.

• Excellent communication and stakeholder management abilities, including the capacity to explain complex technical concepts clearly to non-technical users and build alignment across teams and senior leaders.

• Comfort operating in ambiguous, rapidly evolving environments, with the judgment to narrow problems, make decisions, and maintain momentum without waiting for complete information.

• A balanced decision-making approach, combining strong product opinions with a willingness to challenge assumptions, consider counterarguments, and adapt when evidence changes.

• A customer-focused mindset that favors intuitive experiences, smart defaults, and effective safeguards over unnecessary configuration or technical complexity.

• Practical fluency with AI tools and the ability to use them for research, investigation, prototyping, and problem-solving.

• Preferred: Experience building products for small businesses, independent professionals, or non-technical users in environments where customers prioritize practical business results.

• Preferred: Ownership of marketing-oriented products that help customers grow their businesses, such as websites, email marketing, local listings, reviews, or social media tools.

• Preferred: Experience making the impact of slower-moving or uncertain marketing outcomes visible and credible to customers, particularly in SEO or advertising.

• Preferred: Experience managing platform products where a single improvement can benefit many customer websites or accounts simultaneously.

• Preferred: Experience launching large language model (LLM)-powered products into production, particularly content-generation solutions.

• Preferred: Background in content, editorial, or brand strategy, with an understanding of how businesses communicate with different audiences.

• Preferred: Founder, general manager, or profit-and-loss (P&L) ownership experience.

• Annual salary: $150,000–$180,000 per year. The original posting does not specify the currency, so candidates should confirm the applicable currency during the hiring process.

• Remote work: Fully remote position based in Canada.

• Senior product ownership: The opportunity to lead a strategic product area with significant influence over platform direction and business performance.

• Meaningful customer impact: Help thousands of real estate professionals improve their digital visibility, attract potential clients, and grow their businesses.

• Cross-functional collaboration: Work closely with engineering, design, client success, sales, and marketing teams.

• Innovation and experimentation: Explore the evolving intersection of search, generative AI, digital marketing, and real estate technology.

• Professional growth: Build expertise in AI visibility, organic discovery, platform product strategy, and emerging search technologies.

• High-impact environment: Join a product organization focused on scalable solutions, measurable outcomes, and continuous improvement.

• Additional benefits: The original posting does not provide specific details about healthcare, retirement contributions, paid time off, equity, or other benefits. These should be confirmed during the recruitment process.