Social Media and Community Strategist in Germantown, Maryland at Fresh Baguette

Fresh Baguette has been DC’s favorite artisanal bakery for 12 years — 9 locations, 4.7 stars, and a loyal community built one croissant at a time. This spring, we’re launching My Fresh Baguette: our direct-to-consumer frozen bread subscription, bringing sourdough loaves, croissants, and pastries straight to people’s doors across the country.

We’re at day one. The website is live, the boxes are packed, and we need someone to help us tell the story.

Social Media & Community Strategist

Starting May 2026 | Germantown, MD and D.C. area | Part-time | Hybrid (Must be on-site 2 days per week)

We’re looking for a creative, hands-on Part-Time Social Media & Community Strategist to grow My Fresh Baguette's brand across digital platforms, engage our audience, and help launch our direct-to-consumer e-commerce experience. This role blends content creation, strategy, and customer interaction to bring the My Fresh Baguette story to life and build a loyal online community.

This is an ideal opportunity for someone early in their career who wants to take ownership in a startup-style environment—shaping both the day-to-day content and the broader strategy as we build.

*This is a part-time, hybrid role requiring at least two days per week on-site at our Germantown, MD office.*

What We Offer

• A unique opportunity to grow with an early-stage initiative and take on increasing responsibility as the brand and e-commerce business scale
• Hands-on learning and exposure to both execution and strategy, with the ability to shape how we show up across channels
• Direct collaboration with a small passionate founding team where your ideas will be heard and who will give you real ownership
• A front-row seat to launching a new direct to consumer e-commerce service (and brand) backed by a 12-year bakery with a loyal community
• Fresh bread. Genuinely.
• Compensation based on experience and scope
• 401K and employer match after 6 months
• Employee discount in stores (40% off)
• Exciting growth opportunities in a start up environment

What You’ll Be Doing

Social Media & Content

• Help manage and grow our Instagram and TikTok: content planning, posting, reels, stories, trends
• Help launch and build our LinkedIn presence (brand story, founder content, behind-the-scenes)
• Suggest other platforms we should be on — we’re open
• Work with our creative agency and bakers to surface authentic content
• Engage daily with our community: comments, DMs, shares, reposts — make people feel seen

Strategy

• Help shape our content strategy for the launch phase: what we post, when, how often
• Track performance and share simple weekly insights: what’s working, what to double down on
• Identify, suggest, and contact nano and micro influencers to collaborate with

Customer Service

• Be the first point of contact for customer messages across social and email
• Handle questions, delivery concerns, and feedback with warmth and efficiency
• Flag recurring issues and help us build a simple FAQ and response framework

What We’re Looking For

• Genuine love for food, craft, and quality
• 6 months–2 years managing social media accounts, ideally for a consumer or food brand
• Comfortable on camera and behind the camera — reels, TikToks, behind-the-scenes content
• Strong written English — warm and friendly but professional
• Organized enough to manage a content calendar and responsive enough to handle DMs same-day
• A self-starter: we’ll support you, but we need someone who can run with it
• Comfortable with ambiguity and eager to build processes from the ground up
• Bonus: experience with Klaviyo, Shopify, or community management tools

Requirements

• High School Diploma or GED
• Authorization to work in the U.S. without sponsorship
• Ability to work in-person at our Germantown, MD office
  
  

Please attach a cover letter with a link to your portfolio and a launch idea.