Sales and Marketing Education Specialist at Kline Franchising, Inc. – Cornelius, North Carolina

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members - with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness.

POSITION OVERVIEW

The Sales and Marketing Education Specialist is responsible for delivering comprehensive education and training on the L.A.S.E.R.R. framework—Leads, Appointments, Shows, Experience to Enrollment, Referrals, and Retention. This role supports franchise teams in mastering lead generation, lead management, and the Burn Sales Process, while cultivating a referral-driven culture and executing retention strategies that drive sustainable growth.

ROLE AND RESPONSIBILITIES

• L.A.S.E.R.R. Framework Education - Teach the full lifecycle of the L.A.S.E.R.R. model:
  • Leads: Capture through digital, local, event, and social media marketing.
  • Appointments: Guide teams on booking and confirming trial camps.
  • Shows: Ensure leads attend scheduled camps through proactive communication.
  • Experience to Enrollment: Train teams on executing the Burn Sales Process during the Blue Carpet Experience and converting trials to members.
  • Referrals: Build systems for member-driven referrals and community outreach.
  • Retention: Educate on member engagement, recognition, and renewal strategies.
• Marketing Education - Deliver training on:
  • Digital Marketing: Social media, paid ads, email campaigns.
  • Local Marketing: Community partnerships, grassroots outreach.
  • Event Marketing: Planning and executing lead-generating events.
  • Social Media Strategy: Content planning, engagement tactics, and analytics.
• Lead Management & Nurturing - Educate teams on:
  • CRM usage and pipeline tracking.
  • Lead segmentation and persona-based nurturing.
  • Conversion strategies for different lead types.
  • Execution of nurture campaigns and automation.
• Sales Process Execution - Train on the Burn Sales Process, including:
  • Camp card usage and trial prioritization.
  • Closing strategies and cool-down scripting.
  • Objection handling and follow-up systems.
• Referral Culture & Retention - Develop and deliver education on:
  • Creating a referral culture through member engagement.
  • Designing and executing referral campaigns.
  • Retention strategies include recognition, renewal tracking, and proactive outreach.

QUALIFICATIONS

• 3+ years in sales, marketing, or franchise operations.
• Proven experience in training and education delivery.
• Strong understanding of the Burn Boot Camp brand and member journey.
• Excellent communication and facilitation skills.
• Ability to analyze performance data and coach teams to improve.

PREFERRED SKILLS

• Familiarity with CRM systems and marketing platforms.
• Experience with Burn Boot Camp’s L.A.S.E.R.R. framework.
• Background in fitness, franchising, or customer experience.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add, or remove duties as necessary.