Growth Marketing Manager at Hydration Room, Inc. – Irvine, California

Position Title: Growth Marketing Manager

Description:

Founded in 2014 by Dr. Brett Florie, Hydration Room is redefining proactive healthcare by blending holistic wellness with Western medicine. With 45+ clinics and rapid expansion underway, our mission is to deliver exceptional IV and injection therapies in a supportive, wellness-focused environment. We are a high-growth health and wellness company committed to raising the standard of clinical care and patient experience.

The District Manager (DM) is a field leader responsible for the overall performance, culture, and growth of Hydration Room clinics, excluding medical or clinical oversight. This role drives operational consistency, financial results, and an exceptional patient experience by leading Wellness Coordinators and overseeing the non-clinical performance, scheduling, and timekeeping of Registered Nurses in partnership with Nursing leadership. In addition to managing existing clinics, the DM plays a key role in supporting new clinic openings by ensuring operational readiness, training teams, and establishing consistent standards from day one. The DM is accountable for clinic-level success—including revenue, membership growth, operational consistency, and service excellence— while building high-performing teams that deliver best-in-class care.

The salary range for this role is $85,000 - $95,0000 per year. Bonus eligible

Responsibilies:

● Paid Media Strategy & Oversight
● Own the end-to-end performance of paid media channels (e.g., paid search, paid social, display, video) across all markets
● Act as the primary lead for external agency partners, ensuring strategy, execution, pacing, and optimization align with business goals
● Oversee monthly paid media budget and optimize allocations based on performance and business priorities
● Plan and execute seasonal, regional, and clinic-specific campaigns aligned with new openings and promotions
● Attribution & Analytics
● Monitor multi-touch journeys and provide actionable insights for growth optimization
● Own and maintain a marketing performance scorecard, measuring results against defined KPIs (e.g., CAC, ROAS, CPL, conversion rates, revenue contribution)
● Analyze performance at the channel, market, and campaign level, identifying trends, risks, and opportunities
● Deliver clear, actionable performance reporting and insights to leadership
● Establish benchmarks and performance standards for existing and new markets
● Web Performance Optimization
● Own marketing-related website performance, including traffic quality, conversion rates, funnel efficiency, and organic search performance, ensuring the site supports both paid and organic growth
● Partner with internal teams or vendors to improve landing pages, conversion paths, and on-site experience
● Use data and experimentation (A/B testing, CRO insights) to improve performance and booking conversion
● Email & Lifecycle Performance
● Oversee email performance as part of the broader growth funnel, including acquisition, engagement, and conversion metrics
● Analyze performance and recommend optimization strategies based on data
● Standards, Testing & Continuous Improvement
● Define and enforce performance standards and best practices across channels and markets
● Lead a test-and-learn roadmap, ensuring insights are documented and scaled
● Continuously evaluate tools, platforms, and processes to improve efficiency and impact
Skills & Qualifications:

● 3–7 years of experience in digital marketing or performance media, ideally in multi-location healthcare, wellness, or DTC retail
● Proven ability to own targets and deliver results
● Proven experience managing paid media agencies
● Proven experience with on platform ad management and reporting including Meta, Google, reporting dashboards
● Strong analytical skills with experience building and using performance scorecards and dashboards
● Experience driving growth across multiple markets, including launching or scaling new markets
● Deep understanding of paid media, web analytics, and conversion optimization
● Comfortable working cross-functionally and presenting performance insights to senior stakeholders