Rental Coordinator in Pompano Beach, Florida at Coastal Construction Equipment LLC

Position Scope:

The Rental Coordinator supports Coastal CAT’s rental services division by managing customer accounts, driving rental and sales revenue, and ensuring smooth day-to-day operations. This role combines customer service, sales, and operational responsibilities, offering opportunities for growth within the dealership.

Key Responsibilities:

• Greets and assists customers with equipment orders on the phone and in person.
• Answers the phone in a courteous manner, addresses all customer questions and inquiries, and suggestive sells when applicable.
• Quotes rental rates and new & used equipment prices in accordance with company policy.
• Handles customer disputes and problems as appropriate to the situation.
• Coordinates with the service department to anticipate customer needs to ensure equipment to ready to deliver in a timely manner.
• Schedules delivery and pick-up of equipment. Follows centralized hauling procedures and coordinates on time deliveries with the hauling division.
• Outbound cold calls by phone required, daily logging of each call within CRM.
• Plan daily calls based on county territories, market segments, and opportunities.
• Communicates with the salesman on a regular basis. Informs them of changes with customers, their market, and territory.
• Maintains accurate phone log.
• Records missed rental opportunities on DBS as required in Stowers rental counter excellence program.
• Maintains 95+% weekly inventory accuracy with 100% same day grief resolution.
• Maintains 95+% agreement accuracy.
• Processes rental agreements and invoices.
• Processes vendor invoices promptly in order to capture payment terms.
• Follows all purchasing procedures when ordering and receiving inventory.
• Files all purchasing paperwork in appropriate files with correct information.
• Adequately stocks, organizes, and cleans the showroom of displays and equipment.

Knowledge and Skill Requirements:

• Strong customer service orientation with a “Customer First” mindset.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Proficiency in handling contracts, invoices, and inventory processes.

Preferred Qualification(s):

• Knowledge of Caterpillar, phases of construction, and the construction industry are a plus.
• Demonstrated success in meeting and exceeding sales or operational objectives.
• Experience in consultative selling and account management.
• Familiarity with equipment rental or dealership operations.

Education Requirements:

College degree or 3+ years of relevant experience in warehousing, dispatching, merchandising, or inside sales.

Essential Job Functions:

• Drive rental and sales revenue growth through account management and prospecting.
• Manage end-to-end customer experience from order to delivery, coordinating with internal teams.
• Quote rentals, sales, and transportation rates to support profitability goals.
• Process rental contracts, invoices, and inventory reconciliations accurately and on time.
• Communicate equipment availability and assist outside sales with order processing.
• Track missed opportunities and provide feedback for fleet adjustments.
• Achieve goals for revenue, customer satisfaction, retention, and new account acquisition.

Leadership Responsibilities:

No direct supervisory responsibilities; however, the role requires leadership in managing customer relationships and coordinating across departments to ensure operational success.

Preferred Experience and Skills:

• 3+ years in sales, operations, or dispatching roles.
• Proven ability to exceed defined objectives.
• Strong consultative selling skills and ability to build long-term customer relationships.

Physical and Mental Requirements:

• Ability to work in a fast-paced environment with frequent interruptions.
• Requires sitting, standing, and occasional lifting of up to 25 lbs.
• Mental agility to manage multiple tasks, prioritize effectively, and meet deadlines.

Work Environment:

• Office setting with frequent interaction with customers via phone, email, and in person.
• Occasional visits to job sites or equipment yards may be required.
• Collaborative environment with cross-functional coordination between sales, service, and hauling teams.