Senior Specialist, Content Production at Society for Human Resource Management (SHRM) – Alexandria, Virginia

Overview

The Senior Specialist, Content Production, transforms SHRM’s research findings, event insights, and executive commentary into audience-centric content across multiple platforms. This role bridges the gap between data and storytelling — crafting concise, high-performing messages that support organizational priorities, inspire audience engagement, and drive revenue, registration, and membership goals.

Key Responsibilities

• Content Creation: Identify key takeaways from reports, case studies, articles, data briefs, events, and other SHRM initiatives and shape them into digestible, channel-ready content assets: videos, infographics, web copy, social posts, and other interactive formats.
• Podcast Development: Produce video-first podcast episodes for one of SHRM’s flagship content series — from topic ideation, guest booking, and run-of-show scriptwriting to editing, publishing, and promotion.
• Content Optimization: Tailor voice and tone to each channel and audience, testing new formats and data-led variations.
• Cross-Functional Collaboration: Participate in collaborative efforts with colleagues in design, multimedia, and operations as well as with other departments and external partners to ensure a unified approach to content development, audience engagement, project deadlines, and quality standards.
• Content Innovation: Contribute fresh ideas for compelling, audience-centric content that highlights SHRM research and products, pilot new content types, and stay updated on new media technologies to make adoption recommendations.
• Project Management: Shepherd content projects from initiation to completion by creating and coordinating workflows, monitoring progress, facilitating communication among contributors, and ensuring timely delivery of assets.
• Performance Measurement: Evaluate content performance, leveraging data to propose and execute methods for increasing audience engagement and expanding reach.
• Mentorship: Support junior creators through peer review and best-practice guidance.

Qualifications

• Minimum 4 years of content writing or storytelling experience in B2B or mission-driven organizations, combined with a solid understanding of content marketing and audience engagement strategies.
• Comfortable working with research and data to extract narrative insight, demonstrating an exceptional ability to distill complex ideas into clear, engaging language.
• Fluency in digital media tools and content/project management systems (Adobe Experience Manager, Monday.com, YouTube Studio, SharePoint, etc.), along with platform best practices and social algorithms.
• Skilled with generative AI for content ideation, summarization, editing, visual prompting, streamlining workflows, enhancing productivity, and improving overall work quality.
• Strong collaborative skills; able to build relationships and work effectively with various stakeholders.
• Strategic thinker with the ability to see the bigger picture and drive content initiatives that align with organizational goals.
• Ability to work under tight deadlines, manage multiple projects effectively, and adapt to changing priorities.

Additional Notes

• Must be able to perform essential duties satisfactorily with reasonable accommodation.
• Work is generally done sitting, talking, hearing, and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
• Work is regularly performed in a professional office environment and routinely uses standard office equipment.
• Periodic travel to SHRM or industry events may be required.

WORK ENVIRONMENT

Hybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

Travel: 0 - 10%

#LI

The hiring range for this position is $85,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.