Digital Marketing Specialist in Madison, Wisconsin at Endure Critical Solutions

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Endure Critical Solutions
Madison, Wisconsin, 53704, United States
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Job Description

COMPANY OVERVIEW

Since 2002, Quality Power Solutions (QPS) has provided end-to-end mission critical power solutions, including expert design, installation and maintenance of UPS systems and generators. QPS works with clients nationwide, and we maintain our Midwestern values by focusing on service, delivery, consistent performance, and the education of our customers on the many aspects of critical power. Our goal is being our customers trusted experts, so they don’t have to worry about critical power and can focus on what they do best. QPS keeps backup power systems running smoothly, so business can power forward.


Principal Job Duties

In this multi-faceted role, your primary mission is to scale our corporate digital presence, optimize our inbound marketing funnels, and manage our core customer-facing channels. Additionally, you will dedicate a portion of your time to partnering with our People/HR team—applying your digital marketing toolkit to elevate our external employer brand and streamline internal communications across our remote workforce.

The ideal candidate is a savvy digital marketer who loves tracking campaign performance, optimizing websites for conversion, and creating compelling content, but also deeply values corporate culture and internal employee engagement.


• Department: Marketing (with dual matrix pipeline alignment to Human Resources)

• Employment Type: Full-time, 100% Remote (US-based)

• Time Allocation Guide: 70% Corporate Digital Marketing / 30% HR Marketing & Internal Communications


1. Corporate Digital Marketing & Demand Generation (70%)

  • Campaign Management: Partner with our digital marketing team to plan, execute, and monitor multi-channel digital campaigns (paid and organic) to drive customer acquisition, lead generation, and brand awareness.
  • Social Media & Content Strategy: Own the corporate social media calendar (LinkedIn, X, Meta). Write, design, and schedule engaging posts that highlight our products, services, and industry thought leadership.
  • Email & Marketing Automation: Manage the customer email database. Design and deploy newsletters, product announcements, and automated lead-nurture workflows.
  • SEO & Website Optimization: Partner with our digital marketing team, Dirigible, to maintain and update our various websites and landing pages. Optimize web copy, layout, and blog content for Search Engine Optimization (SEO) and user conversion rates.
  • Data & Analytics: Monitor, analyze, and report on key marketing metrics (ROI, conversion rates, traffic, and email engagement) using Google Analytics and marketing dashboards to constantly pivot and improve strategy.
  • 2. Employer Branding & Internal HR Communications (30%)

  • Recruitment Marketing: Apply your digital ad and social media expertise to build talent attraction campaigns that target high-quality candidate personas for open roles.
  • Careers Page & Reviews: Optimize the company careers site for SEO and conversions. Monitor and manage company profiles and reviews on Glassdoor and Indeed.
  • Internal Communications: Design, write, and distribute our internal employee newsletter in partnership with our Culture Champions to keep our distributed team aligned on company wins, executive updates, and business goals.
  • Culture & Spotlight Content: Produce creative employee spotlight stories, videos, and graphics for social media to organically market our company culture to the public.
  • QUALIFICATIONSPreferred Education and Experience
  • Experience: 3+ years of dedicated professional experience in digital marketing, growth marketing, or brand management.
  • Digital Marketing Toolkit: Good understanding of SEO best practices, email marketing automation, paid social/search ad platforms, and Google Analytics.
  • Content & Design: Proficiency with tools like Canva or Adobe Creative Cloud to build polished digital ads, social graphics, and sleek email layouts.
  • Remote Mastery: Except asynchronous communication skills. Ability to work autonomously and manage a project pipeline using platforms like Slack, Asana, Monday.com, or Notion
  • Knowledge, Skillset & Abilities

    Strong communication skills, both written and verbal

    Be detail-oriented and highly organized

    Be able to prioritize, multi-task, and work independently

    Be client focused, and work with a sense of pride and urgency

    Be ambitious and adaptable to change

    PHYSICAL DEMANDS
  • Ability to communicate in an active office environment.
  • Ability to efficiently operate all job-related office equipment (telephone, computer, calculator,
  • fax, copier, etc.).

  • Ability to communicate via telephone, email, chat, and in person.
  • Ability to sit for 80% or more of an 8-hour workday, and ability to read and view computer
  • screen.

    NOTE: The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the position. QPS reserves the right to amend and change responsibilities to meet business and organizational needs.

    Quality Power Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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    Job Location

    Madison, Wisconsin, 53704, United States

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