Associate Manager- CRM in Kuala Lumpur, Selangor at ZALORA SOUTH EAST ASIA PTE LTD

ROLE SUMMARY:

We are seeking a dynamic and experienced CRM Associate Manager based in KL, Malaysia to oversee our CRM marketing strategies for the cluster markets of Malaysia, Singapore, Taiwan, and Hong Kong. The ideal candidate will have a strong technical background, excellent stakeholder management skills, and a creative can do mindset. This role requires the ability to manage multiple projects simultaneously and deliver impactful CRM campaigns that drive customer engagement and loyalty for platform growth/retention.

RESPONSIBILITIES:

CRM Strategy Development:

• Develop and execute comprehensive CRM strategies tailored to the specific needs and preferences of customers in the cluster markets.
• Collaborate with cross-functional teams to align CRM activities with overall marketing and business objectives.

Stakeholder Management:

• Build and maintain strong relationships with internal stakeholders, including country teams, marketing teams, and external partners.
• Communicate CRM strategies, goals, and performance effectively to senior management and other key stakeholders.

Campaign Management:

• Plan and implement CRM campaigns across channels (email, in-app, push notifications, etc.) to enhance customer retention and loyalty.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement across the market teams.

Technical Expertise:

• Utilize CRM tools and platforms (e.g., Segment, Braze, MoEngage) to manage customer data, segment audiences, and automate campaigns.
• Ensure data accuracy and compliance with data protection regulations.

Project Management:

• Oversee the end-to-end project management of CRM initiatives, ensuring timely delivery and meeting OKRs.
• Coordinate with various departments to ensure seamless execution of CRM communication.

People Manager:

• Lead and manage a team of CRM 3-4 executives, providing direction, support, and development opportunities.
• Conduct regular performance reviews, set goals, and create development plans for team members.
• Foster a positive and collaborative team environment, encouraging innovation and continuous improvement.

REQUIREMENTS:

• Bachelor’s degree in marketing, Business, or a related field.
• 4+ years of experience in CRM marketing, preferably within the fashion or e-commerce industry.
• Proven track record of managing CRM strategies and campaigns across multiple markets.
• Strong technical skills, including proficiency with CRM tools and platforms.
• Excellent stakeholder management and communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills, with the ability to handle multiple projects simultaneously.
• Experience in leading and managing a team, with strong people management.
• Data-driven mindset with the ability to analyze performance metrics and derive actionable insights.
• Proficiency in HTML is an added advantage.

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• The chance to make a significant impact on the growth and success of Zalora's CRM marketing efforts in APAC markets + global exposure.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.