BRAND MANAGER (Klass Vida) in Houston, Texas at Klass Time LTD

Brand Manager Klass VIDA

Objective:

Responsible for the Klass VIDA Brand Development in the U.S Market. This role is responsible for developing the marketing plan identifying white-space opportunities for the brand through detailed assessment of market trends, competitor benchmarking, and unmet consumer needs, to drive profitable and sustained growth. Act as the Strategic Brand Owner for Klass Vida, orchestrating the end-to-end brand strategy and execution.

Key Responsibilities:

• Strategic Growth: Develop and execute the annual marketing plan for Klass Vida, ensuring alignment with long-term corporate objectives.
• Communication Plan Leadership: Execute the 360-marketing plan, driving high-impact digital campaigns, defining content pillars and key partnerships to expand the brand's reach and brand engagement, working closely with the Digital Marketing & Events Coordinator.
• Performance & Analytics: Track, deep dive and report on key brand metrics, providing data-driven recommendations to optimize performance and ROI (Sell in, Sell out, market share, distribution and competitive analysis). Owns brand budget with full accountability ensuring optimization for maximum ROI and accomplishment versus plan.
• Portfolio Management: Evaluate and implement improvements for the brand portfolio (launch, fix, delist). Collaborate directly with R&D and plant teams to guide product innovation and the development of new SKUs.
• Develops key connections with internal and external stakeholders to foster brand growth. Build close partnership with the commercial team for market development and enhanced market share. Guide and collaborate closely with the Digital Marketing & Events Coordinator and Marketing Assistant while leverage on external agencies to achieve goals.

• Minimum 5 years’ experience in brand management positions at CPG, preferably in health & wellness or new product launches.
• Proven track record of leading complex and cross-functional projects.
• Ability to build a brand from the ground up and work in a fast-paced environment.
• Knowledge of Syndicated data (Nielsen, Kantar, Numerator) is required.
• Strong knowledge of performance digital marketing, social media algorithms, and the digital consumer journey.
• Understanding of the Hispanic consumer landscape in the U.S. is highly valued.
• Fully bilingual English / Spanish